The Best & Worst-Performing CRE Sectors in the Wake of COVID-19

The Best & Worst-Performing CRE Sectors in the Wake of COVID-19

4 min read
Logan Freeman

Logan Freeman is the founder and managing member of Live Free Investments and co-founder of FTW Investments. Logan oversees the company’s acquisitions and investment strategies. He also personally selects all key investment markets and asset classes to meet the goals of investors.

Logan brings over six years of real estate investing experience. Logan has helped out-of-state investors actively purchase over $70M worth of real estate and himself has over $50M of assets under management, including close to 1000 multifamily doors, two hotels, NNN shopping centers, self-storage, and office buildings.

Prior to these engagements, Logan was the director of acquisitions for a fund where he helped acquire over 225 doors in a little over two years and completed a portfolio refinance, returning all of the investors’ capital, as well as maintaining positive cash flow.

Before working with the real estate investment group, Logan worked as a director of sales for Service Management Group. This position involved working with startups, medium-sized service, and consulting companies in and around Kansas City.

Logan has also completed multiple joint venture projects, equity partnerships and works as a developer. Completing over 120 transactions in less than a year, Logan has found a process and relies on his most valuable priorities to guide his profit-producing activities. “Knowledge alone is not power, it is potential power. Knowledge + massive strategic action = power.”

Prior to his entrepreneurial activities, Logan was an All-American collegiate football athlete at the University of Central Missouri, where he graduated in 2013. After his final season in college, he was picked up as an undrafted free agent by the Oakland Raiders.

Logan has been featured on over 40 podcasts, including Joe Fairless, Michael Blank and Hunter Thompson and more.

Livefree Investor Podcast
Live Free Investments for active investors
FTW Investments for passive investors

Read More

Join for free and get unlimited access, free digital downloads, and tools to analyze real estate.

COVID-19 has had a profound effect on nearly every facet of our lives—the economy, work, social interactions, the list goes on. Throw in the chaos of the general elections and social unrest and here’s what we have today: uncertainty.

Most of us have never experienced anything like COVID-19, both socially and economically. Shutdowns, masks, social distancing, contactless, Zoom are all words we never expected to become part of our everyday vocabulary.

And can you believe the NCAA canceled March Madness? Growing up and into my adult years, I had always considered March Madness as the one sporting event that I could look forward to after the Super Bowl. Not this year.

As a sports fan, the cancellation of March Madness impacted me greatly. It was a sign to me that other dominoes were sure to fall.

After reaching a record high in February, the stock market lost nearly a third of its value in March. From February to April, the U.S. shed 26 million jobs. The unemployment rate surged from a 50-year low (3.5%) in February to levels not seen since the Great Depression in April (14.7%). U.S. GDP fell 31.7% in Q2. For comparison, it had risen 5% in Q1 before the pandemic.

On the real estate front, the impact of COVID-19 on commercial real estate (CRE) was not nearly as devastating as the impact on the broader markets, with some segments predictably suffering more than others.

While some CRE segments fared better than others, certain geographic markets also proved to weather the storm better than others. Based on research by CBRE, one of the country’s leading CRE services firms, here is how each major CRE area is faring in the COVID-19 outbreak.


Impacts on CRE Across Industries


To nobody’s surprise, hospitality suffered a massive drop in demand at every price point. It fared the worst of any CRE segment.

In Q2, overall occupancy decreased by 60.1% year-over-year, ADR fell by 37.4% year-over-year, while RevPAR (revenue per available room) fell by an unprecedented 75%. CBRE does not expect RevPAR to recover to pre-COVID-19 levels until 2023.


The industrial sector was the direct beneficiary of the shift away from physical retail to e-commerce. Despite the economic downturn, the industrial sector experienced low vacancy rates, record-high asking rents, and positive net absorption in Q2.

The boom in e-commerce led to an increase in the demand for warehouse and distribution space. Along with the boom in e-commerce came a newfound desire by companies to rely less on China in the supply chain and to keep more inventory on hand to guard against supply chain disruptions.

Related: What’s the Best Type of Commercial Real Estate Property for Investors?


The office sector was another segment instantly negatively impacted by lockdown measures and work-from-home initiatives. Leasing activity in Q2 fell by 44% year-over-year, increasing the national office vacancy rate by 70 basis points to 13%.

Average rents in downtown office markets declined in Q2 and vacancy rose more sharply than in suburban markets, consistent with prior downturns. Non-gateway markets with stronger employment metrics fared better than their gateway market counterparts.


As with hotels, it was no surprise that retail suffered from the economic impact of COVID-19. In Q2, total retail sales fell 8.1% in Q2, the largest decline since Q2 2009 amid the Great Recession.


Given the magnitude of jobs lost in Q2, the rise in vacancies and drop in rents was relatively minor compared to the drop in other sectors.

Multifamily was buoyed by federal and state stimulus programs, including enhanced unemployment benefits, which helped financially stressed apartment residents make their rent payments.

Net absorption plummeted to the lowest Q2 level in 11 years with vacancy levels inching moderately by 30 basis points compared to Q1, reaching 4.6%. An average month’s rent dropped to $1,720, a 1.4% reduction.

Rent declines and vacancy increases were steeper in urban areas, in states with high unemployment, and in the Class A space. States with lower unemployment in the Class B and C sectors fared the best in the multifamily space.

Demand in the affordable housing space soared as a result of the pandemic, further worsening the affordable housing crisis that had begun following the Great Recession as supply consistently lagged demand, with the gap continually widening.

mirrored glass office building set against cloudy sky

What Does This Mean?

Some things changed and some things stayed the same. The pandemic has shifted CRE in ways not seen in past crises.

Widespread lockdowns have negatively impacted office, hotel, and retail space disproportionately while benefiting the industrial space compared to prior downturns.

The one sector that is typically the least impacted by widespread financial meltdowns and the one to recover the quickest has been multifamily. This was evident in the Great Recession, as well as this financial crisis.

Related: 5 Ways to Jump Up to Large-Scale Multifamily Investing

Having lived through both the Great Recession and this latest COVID-19-induced crisis, what I’ve learned is that not only is multifamily a resilient asset class, but certain parts of the country and certain segments are more resilient than others.

Specifically, Class B and C properties at lower price points have shown less vacancy and rent disruptions compared to Class A properties. And in this cycle, properties located in states with the lowest unemployment rates—with five of the top 10 hailing from the Midwest (Minnesota, Nebraska, North Dakota, Missouri, and Iowa)—were the least impacted by the pandemic.

It appears I’m not alone in this assessment as I see investors from the coasts cashing out of properties with low cap rates and overall returns for the greener pastures of the Midwest.

Has COVID-19 changed your views on commercial investing?

Tell us how in the comments.