18 Simple Marketing Strategies to Get Your Real Estate Brand Noticed

18 Simple Marketing Strategies to Get Your Real Estate Brand Noticed

3 min read
Sterling White

Sterling White is a multifamily investor, specializing in value-add apartments in Indianapolis and other Midwestern markets. With just under a decade of experience in the real estate industry, Sterling was involved with the management of over $10MM in capital, which is deployed across a $18.9MM real estate portfolio made up of multifamily apartments. Through the company he founded, Sonder Investment Group, he owns just under 400 units.

Sterling is a seasoned real estate investor, philanthropist, speaker, host, mentor, and former world record attemptee, who was born and raised in Indianapolis. He is the author of the renowned book From Zero to 400 Units and the host of a phenomenal podcast, which hit the No. 1 spot on The Real Estate Experience Podcast‘s list of best shows in the investing category.

Living and breathing real estate since 2009, Sterling currently owns multiple businesses related to real estate, including Sterling White Enterprises, Sonder Investment Group, and other investment partnerships. Throughout the span of a decade, he has contributed to helping others become successful in the real estate industry. In addition, he has been directly involved with both buying and selling over 100 single family homes.

Sterling’s primary specialities include sales, marketing, crowdfunding, buy and hold investing, investment properties, and many more.

He was featured on the BiggerPockets Podcast episode #308 and has been contributing content to BiggerPockets since 2014, with over 200 posts on topics ranging from single family investing and apartment investing to mindset and scaling a business online. He has been featured on multiple other podcasts, too.

When he isn’t immersed in the real world, Sterling likes reading motivational books, including Maverick Mindset by Doug Hall, As a Man Thinketh by James Allen, and Sell or Be Sold by Grant Cardone.

As a thrill-seeker with an evident fear of heights, he somehow managed to jump off of a 65-foot cliff into deep water without flinching. (Okay, maybe a little bit…) Sterling is also an avid kale-eating traveller, but nothing is more important to him than family. His unusual habit is bird-watching, which he discovered he truly enjoyed during an Ornithology class from his college days.

Sterling attended the University of Indianapolis.

Instagram @sterlingwhiteofficial

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Need to get more deals done? Are you using enough real estate marketing strategies?

There are dozens of methods of finding buyers, sellers, and capital for investing in real estate. If your deal flow isn’t where you want it to be, then try putting more of these marketing ideas into play.

18 Simple Marketing Strategies to Get Your Real Estate Brand Noticed

1. Article Marketing

Craft and publish your own articles. You can do this both off and online. Try online magazines and article directories, as well as local newspapers. Do not be afraid to put yourself out there. Be afraid of being invisible.

2. Squeeze Pages

A squeeze page or landing page is great for funneling all of your potential leads to in order to turn them into live prospects and list members for ongoing marketing. If you’re not tech savvy, there are platforms such as InvestorCarrot or LeadPropeller that will take care of this for you. I currently use LeadPropeller.

Related: How to Impress Money Partners With a Killer Marketing Presentation

3. Facebook Ads

Pay-per-click advertising is a great way to generate leads on demand. You only pay for what you get, and you can scale lead flow up and down as you desire. Adwords is great, but it’s expensive to get those highly searched keywords. I’ve had success with Facebook Ads as of late. It is still underpriced, and the targeting is the best out there.


4. Instagram

With more users than Snapchat and displacing Pinterest, Instagram is a must-have for every real estate marketer’s social mix.

5. #Hashtags

Use popular, real estate-themed, and your own custom hashtags across all of your social media marketing and content marketing to gain more visibility and build your brand.

6. Influencer Marketing

Gain visibility and credibility by tapping into influencers. Can you interview them or get featured on one of their podcasts? Bring them value, and you’ll earn the ability to tap into their audience. Create a win-win for both parties.

7. Giveaways

Giveaways and competitions are a great way to get noticed, to get shared, and to generate leads.

8. Email Marketing

Emails are a great way to consistently follow up, build the relationship, and increase conversions.

9. Referral Partners

Don’t just rely on your contacts. You can help others serve their clients better if they refer people to you. Help them do that.

10. Online Reviews

Online reviews are no longer just for when people are researching you and debating doing business with you. They are now a frontline tool for generating leads.

11. Personal Blog

Real estate blogging remains the heart of marketing today. Your blog feeds your social and emails—and vice versa—while boosting your rankings in the search engines.

Related: 8 Evergreen Materials to Market Your Vacation Rental & Keep Guests Informed

12. Google Tools

Google offers a variety of tools for growing your real estate business, from Google+ to business listings to becoming a Google local guide.

13. YouTube

Video is fast becoming a very powerful and important real estate marketing tool. YouTube is by far the biggest platform for getting your videos out and sharing them across your online assets.


14. Real Estate Websites

Having a website is still a must for real estate investors and businesses. It doesn’t have to be massive or complicated, but it does need to look good.

15. LinkedIn

Since the Microsoft acquisition, LinkedIn is again becoming an effective and important way to connect with prospects, potential hires, and future partners.

16. Door Knocking

It may be old school, but it is still one of the fastest, easiest, and least expensive ways to get yourself out there and drum up new business.

17. BiggerPockets

As probably the largest dedicated online real estate forum, BiggerPockets is a great place to network, find others to help, and to find help in doing your own deals.

18. Press Releases

If you’ve ever been frustrated by seeing competitors in the news, know that you can be too. You can create and publish your own press releases and choose how others see you.

How do YOU get your brand out?

Let me know what you’d add to this list with a comment!