The Holiday Debate: How Much Time Should Investors Take Off This Season?

The Holiday Debate: How Much Time Should Investors Take Off This Season?

2 min read
Sterling White

Sterling White is a multifamily investor, specializing in value-add apartments in Indianapolis and other Midwestern markets. With just under a decade of experience in the real estate industry, Sterling was involved with the management of over $10MM in capital, which is deployed across a $18.9MM real estate portfolio made up of multifamily apartments. Through the company he founded, Sonder Investment Group, he owns just under 400 units.

Sterling is a seasoned real estate investor, philanthropist, speaker, host, mentor, and former world record attemptee, who was born and raised in Indianapolis. He is the author of the renowned book From Zero to 400 Units and the host of a phenomenal podcast, which hit the No. 1 spot on The Real Estate Experience Podcast‘s list of best shows in the investing category.

Living and breathing real estate since 2009, Sterling currently owns multiple businesses related to real estate, including Sterling White Enterprises, Sonder Investment Group, and other investment partnerships. Throughout the span of a decade, he has contributed to helping others become successful in the real estate industry. In addition, he has been directly involved with both buying and selling over 100 single family homes.

Sterling’s primary specialities include sales, marketing, crowdfunding, buy and hold investing, investment properties, and many more.

He was featured on the BiggerPockets Podcast episode #308 and has been contributing content to BiggerPockets since 2014, with over 200 posts on topics ranging from single family investing and apartment investing to mindset and scaling a business online. He has been featured on multiple other podcasts, too.

When he isn’t immersed in the real world, Sterling likes reading motivational books, including Maverick Mindset by Doug Hall, As a Man Thinketh by James Allen, and Sell or Be Sold by Grant Cardone.

As a thrill-seeker with an evident fear of heights, he somehow managed to jump off of a 65-foot cliff into deep water without flinching. (Okay, maybe a little bit…) Sterling is also an avid kale-eating traveller, but nothing is more important to him than family. His unusual habit is bird-watching, which he discovered he truly enjoyed during an Ornithology class from his college days.

Sterling attended the University of Indianapolis.

Instagram @sterlingwhiteofficial

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One of the biggest dilemmas real estate investors face this season is how much time to take off. Should you be upping your game and work through the holidays to take advantage of all the great opportunities? Or are the benefits of taking time off just too important to ignore?

We are fresh off of Halloween and Thanksgiving. Now Christmas and the New Year is looming fast. So how much time will you be taking off?


The Benefits of Taking a Time Out

Despite having great freedom to set their own schedules, many real estate professionals and investors fail to take advantage of it. There are definitely benefits of taking some down time.

For some, there is a real need just to rest, relax, and physically and mentally recharge. For others, there is an urgent need to take a few days or even a week out to really revisit plans and strategy. If you have friends and family, they need attention and quality time too. Those relationships need nurturing. The bottom line is that life just isn’t as fun as it could be if you don’t make time for fun and relaxation.

Related: How to Make Extra Cash for the Holidays by Renting Out Your House

Many individuals will find great returns on taking holiday days and weekends off. You might even taking a week or two out. Still, there are many who certainly don’t want to lose out on deals or become anxious seeing their voicemails and email inboxes piling up.


The Advantages of Going All-In

In my opinion, this is the best time to go all in. This is especially true for those who still haven’t achieved the goals they set out to accomplish for the year. If you’re still growing your wealth, income, or business, this is the time to go hard. You can take it easy later. You need to grab the opportunities that are on the table now and run with them. If you are just starting a business, this is a no-brainer. You can’t afford to slack off. There is always someone else out there looking to put you out of business or to beat you to the opportunities.

This is especially true during this annual holiday season. This is when most corporations and others start to slow down. During the summer, they are on fire. They are spending millions on branding and advertising, working overtime. During this season, they are slacking. The best time to push through all the noise is during this season. Key people are on vacation, nothing happens fast, and there is far less competition.

Related: 5 Ways the Holiday Season Reminds Me to Be a Better Entrepreneur

That means you can get noticed and generate more leads for less money. You can make offers on houses with a better chance of getting a better deal. You can get more visibility for properties you are leasing or selling, and you can stand out as being a hyper-responsive pro.

While others say you should slow down to take a break, I believe that’s average thinking. If you want extraordinary results, you have to think differently.

Investors: What does YOUR holiday schedule look like?

Let me know your thoughts with a comment!

Is the holiday season a time to take it easy with friends and family -- or a time to go hard and snag the deals others aren't? Weigh in with your opinion!