How to Use Technology to Put Your Real Estate Marketing on Autopilot
We all know that real estate investing can be a very lucrative business if done right. But for someone just starting out in buying and selling homes, this can seem daunting.
Want more articles like this?
Create an account today to get BiggerPocket's best blog articles delivered to your inboxSign up for free
Think about all that’s involved:
- Finding the right properties at the right price (which can be a HUGE pain).
- Uncovering deals from the MLS (which is getting tougher because of competition).
- Establishing yourself as an authority in your market so new leads come to you.
- Finding tenants, juggling your portfolio, and putting property management in place.
- Pulling comps and sales data so you know you’re making the right offers.
And that’s just scratching the surface. It’s all important, but there are only 24 hours in a day. Plus, there are certain things that any successful real estate investor must focus on to be successful.
One task you can’t put off, though, is marketing.
Marketing is Everything
You might not think marketing is a big deal, but for any real estate investor, it’s essential! Finding the right sellers, buyers, tenants, or private money can simply be a matter of marketing effectively.
How do you do this?
A professional website presence makes a world of difference. You attract potential seller, buyers, renters, and money like a magnet. Your target prospect would much rather work with a reputable company that has a strong image than what seems to be a fly-by-night operation. That’s why you need a strong web presence that gives you instant credibility.
Lead Generation Funnels
Real estate investing is all about leads. Consider this: The more motivated sellers or deals you have in your funnel, the more money you make. But how do we do this?
Bandit signs, direct mail, Craigslist and more are all viable options to generate buyers and sellers leads. However, when you employ these methods successfully, you’ll soon find it tough to keep up with the flow.
Related: How to Find the Correct Virtual Assistant for Your Real Estate Marketing Needs
Where most investors fail is not moving these leads through a proven marketing funnel that “sells” their prospects before they even have the initial contact. So they’re left having to call all the “suspect leads,” trying to catch the diamond in the rough. This takes time, energy, and patience. This is where many would-be investors give up.
However, with the right CRS system, you can leverage proven marketing systems and lead capture pages for your business to fill the top of your marketing funnel. For instance, within our system, you can take pre-built lead generation funnels—complete with lead capture pages, special report giveaways, and even professionally written emails—to move your prospects toward a decision to working with you more quickly, more easily, and way more effectively!
That leads me to…
Follow up is key to business and the lynchpin to all good marketing. Let me give you an example. A simple marketing tactic you can do is start making business cards and attending events where you can hand out these business cards. There are usually investor clubs or even real estate conventions in major cities. This is a perfect way to get your name out there and let people know that you are around.
But most importantly, as you network, capture the names and contact information of the people you meet. And above all else, follow up.
The Power of Automation
Truthfully, without automation, all of this sounds like a lot of work. Without technology, how do you run your business and live your life? Well, this is where business automation comes into play. You have systems like REIblackbook.com, which can automate everything for you.
Real estate investing can be very fun and exciting. With business automation, you can turn your passion of investing into a well-oiled machine that almost runs completely on its own. By incorporating business automation and a strong marketing plan, you will only have to worry about what is most important to you—choosing the best investments. This will allow you to grow your investment company to its true potential!
How do you use automation in your real estate business?
Share with a comment!