3 Tips for Marketing Your Multifamily Investment Property [Video!]

3 Tips for Marketing Your Multifamily Investment Property [Video!]

1 min read
Sterling White

Sterling White is a multifamily investor, specializing in value-add apartments in Indianapolis and other Midwestern markets. With just under a decade of experience in the real estate industry, Sterling was involved with the management of over $10MM in capital, which is deployed across a $18.9MM real estate portfolio made up of multifamily apartments. Through the company he founded, Sonder Investment Group, he owns just under 400 units.

Experience
Sterling is a seasoned real estate investor, philanthropist, speaker, host, mentor, and former world record attemptee, who was born and raised in Indianapolis. He is the author of the renowned book From Zero to 400 Units and the host of a phenomenal podcast, which hit the No. 1 spot on The Real Estate Experience Podcast‘s list of best shows in the investing category.

Living and breathing real estate since 2009, Sterling currently owns multiple businesses related to real estate, including Sterling White Enterprises, Sonder Investment Group, and other investment partnerships. Throughout the span of a decade, he has contributed to helping others become successful in the real estate industry. In addition, he has been directly involved with both buying and selling over 100 single family homes.

Sterling’s primary specialities include sales, marketing, crowdfunding, buy and hold investing, investment properties, and many more.

He was featured on the BiggerPockets Podcast episode #308 and has been contributing content to BiggerPockets since 2014, with over 200 posts on topics ranging from single family investing and apartment investing to mindset and scaling a business online. He has been featured on multiple other podcasts, too.

When he isn’t immersed in the real world, Sterling likes reading motivational books, including Maverick Mindset by Doug Hall, As a Man Thinketh by James Allen, and Sell or Be Sold by Grant Cardone.

As a thrill-seeker with an evident fear of heights, he somehow managed to jump off of a 65-foot cliff into deep water without flinching. (Okay, maybe a little bit…) Sterling is also an avid kale-eating traveller, but nothing is more important to him than family. His unusual habit is bird-watching, which he discovered he truly enjoyed during an Ornithology class from his college days.

Education
Sterling attended the University of Indianapolis.

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So now you own a multifamily investment property. But how do you keep it filled and cash-flowing?

Today, I talk about some tips and keys to marketing your multifamily building I have learned.

From creating and posting content to social media sites to making sure you post your apartment to the most important leasing sites, these tips will help you when trying to find quality tenants in your market.

3 Tips for Marketing Your Multifamily Investment Property [Video!]



Related: 5 Reasons Single Family Investors Are Turning to Multifamily Apartments

When you’re marketing your multifamily building, make sure to:

  1. Create a professional website for the individual property. You can outsource the design to a site like Fiverr.com.
  2. List the apartment on all major rental sites. This includes Apartments.com, ApartmentFinder.com, Hotpads.com, and more.
  3. Put up a social media page for the individual property. Be sure to hit all the usuals, including Facebook, Instagram, etc. You can even target ads to individuals likely to move within a 10-mile radius of the home you’re advertising.

Any tips you’d add to this list?

Let’s talk below.