Real Estate Marketing

3 Tips for Marketing Your Multifamily Investment Property [Video!]

Expertise: Commercial Real Estate, Personal Finance, Real Estate Marketing, Business Management, Landlording & Rental Properties, Real Estate Investing Basics, Personal Development, Real Estate News & Commentary, Mortgages & Creative Financing
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So now you own a multifamily investment property. But how do you keep it filled and cash-flowing?

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Today, I talk about some tips and keys to marketing your multifamily building I have learned.

From creating and posting content to social media sites to making sure you post your apartment to the most important leasing sites, these tips will help you when trying to find quality tenants in your market.

3 Tips for Marketing Your Multifamily Investment Property [Video!]

Related: 5 Reasons Single Family Investors Are Turning to Multifamily Apartments

When you’re marketing your multifamily building, make sure to:

  1. Create a professional website for the individual property. You can outsource the design to a site like
  2. List the apartment on all major rental sites. This includes,,, and more.
  3. Put up a social media page for the individual property. Be sure to hit all the usuals, including Facebook, Instagram, etc. You can even target ads to individuals likely to move within a 10-mile radius of the home you’re advertising.

Any tips you’d add to this list?

Let’s talk below.

With just under a decade of experience in the real estate industry, Sterling currently manages over $10MM in capital, which is deployed across a $26MM real estate portfolio made up of multifamily apartments and single-family homes. Through the company he co-founded, Holdfolio, he owns just under 400 units. Sterling was featured on the BiggerPockets Podcast and has been contributing content to BiggerPockets since 2014, with over 200 posts on topics ranging from single-family investing and apartment investing to wholesaling and scaling a business.

    James McCreary Rental Property Investor from Diamond Bar, CA
    Replied almost 2 years ago
    Interesting post Sterling and thank you for sharing your newfound wisdom. I’d be interested in knowing 1) if you do your marketing yourself as opposed to a third-party and 2) What constitutes the “content” you produce on the social media accounts – is it simply announcements of resident events (I can’t think of anything else other than notices, i.e. road closures, constructions, etc.). Great video by the way as well!
    Sterling White Rental Property Investor from Indianapolis, IN
    Replied almost 2 years ago
    1. We do the marketing ourselves. Often times we’ll post our pictures and property information on third party sites(, trulia, zillow etc.) to drive more leads. 2. You have to think outside the box. You can post unit walkthroughs video, how to videos, what’s going on in the neighborhood updates, tenant testimonials etc.
    Nate Mundy from Columbus, Indiana
    Replied almost 2 years ago
    Thank you for your post Sterling! Do you outsource your marketing or do you do it all yourself/in house?
    Sterling White Rental Property Investor from Indianapolis, IN
    Replied almost 2 years ago
    It is done in house.