One of the biggest challenges for real estate investors today is finding deals. If you’ve tried hitting the streets and the internet to hunt for deals, you may have run into a lot of dead ends. Either homeowners say they aren’t interested in selling, at least at reasonable prices, or they have already sold. So, when it the best time to connect with potential home sellers?
There is a wide variety of seller scenarios out there. There are aging and financially struggling homeowners with distressed homes. There are amateur house flippers who have run out of money or who have miscalculated their numbers and the demand and can’t sell. There are heirs who have just lost family members and are inheriting property. When is the optimal moment to approach these owners to offer to buy their properties?
Owners in Need of Selling
As simple as it sounds, the right time to approach an owner is when they’re in need of selling. Still, many investors completely miss the messaging and fail to connect. Or they simply confuse their own perceived need with the needs and wants of the owner. The easiest time to connect and close is when an owner is actively looking for help, is serious about taking action, and is realistic about the outcome. That can be achieved with good outbound, inbound, off and online drip marketing funnels.
Smart investors can close this gap event further with better data. You can now use Facebook and lead list providers to hone in on specific life milestones and trends. For example, advanced marketers can progress with couples who recently got engaged through to their wedding to the point where they start their search for a new home. Other ways to spot ripe home sellers may be by targeting expired MLS listings, price drops on listings, or old “for sale” signs that are finally replaced with new ones.
Understand What Sellers Care About
When connecting with these property owners, investors need to know what their value proposition is and to align that with what the seller cares about most. You can talk about price, foreclosure, and repairs all day long when trying to get an owner to sell, but if what they care about most is finding somewhere for their family to move to, you may be completely missing it. Close this gap by listening, taking the time to put yourself in their shoes, and even investing in building the relationship in advance of actually getting to the point of drafting a contract. The transaction may not happen immediately, but it is bound to happen in the future if you stick with it. If you are in the industry for the long haul this is fine, but do not ignore opportunities to go for the close.
If a seller is not ready to sell or is not motivated by any means, then carry on. There are plenty of deals out there to be had; you don’t want to focus your time and energy on someone who does not want to part with their property. Just keep them in your pipeline—because anything can happen. An unmotivated owner can turn into a seller in an instant. This will be your time to capitalize and solve their problem.
How do you find motivated sellers in your real estate business?
Let me know with a comment!