Real Estate Marketing

The 4 Biggest Benefits of Having a Website as a Real Estate Agent

Expertise: Landlording & Rental Properties, Real Estate Investing Basics, Personal Finance, Real Estate News & Commentary, Business Management, Real Estate Deal Analysis & Advice, Real Estate Marketing, Mortgages & Creative Financing
103 Articles Written

Real estate agents aren't always given the credit they deserve as marketers. People tend to view them as salespeople and negotiators. But when you think about it, they're essentially expert marketers who are tasked with selling expensive products to consumers. As such, it makes sense that real estate agents would want to build their online presence—particularly as it pertains to websites.

Want more articles like this?

Create an account today to get BiggerPocket's best blog articles delivered to your inbox

Sign up for free

The 4 Biggest Benefits of Having a Website

Every business has a website in 2017. It’s simply impossible to build a reputable brand and connect with today’s customers without some sort of online real estate. So, if you’re essentially your own brand, doesn’t it stand to reason that you need a website, too?

Here are some of the biggest benefits associated with developing and maintaining a high quality website as a real estate agent.


1. SEO and Search Visibility

Building a website allows you to attach content to your name and drive traffic to your listings. It essentially increases your visibility. Much like a for-sale sign on a busy road, a website with good content makes a passerby look twice.

The Morgan Lane real estate website is a perfect example. It features a lot of robust content in the form of location and neighborhood guides. In addition to giving readers valuable insights, the combination of organic keywords appeals to the search engines and directly enhances visibility.

Related: 4 Creative Ways to Monetize Your Real Estate Website

2. Location Authority

As a real estate agent, you want to be seen as an authority in your area. That could mean an entire state, city, or neighborhood. Whatever your area is, a website allows you to enhance your authority. People constantly see your name connected with a specific location and begin to associate you with it. Thus, when they go to sell or buy, they're going to naturally gravitate towards you.

3. Lead Acquisition

Exposure doesn’t close a deal. In order for your exposure to amount to anything, you eventually have to convert leads into clients and make a deal happen. The wonderful thing about a real estate website is that it allows you to collect leads in a somewhat passive fashion.

With a website, you don’t have to constantly make phone calls or manually send out mailers. All you need is to maintain a good website and incorporate a conversion form into your homepage. If a visitor wants more information, they fill out the form and provide you with their contact details. From there, you know you have a warm lead and can pursue it in the appropriate manner.


4. Social Proof

Sellers want to know that you can get them top dollar for their house and that you can sell it quickly. Buyers want to be assured that you know the market and will help them get the house of their dreams at the lowest possible price. And while you can use all the right words, they ultimately want some proof to back up your statements. A website is an excellent source of social proof.

Related: 6 Steps to Build a WordPress Website for Your Real Estate Business (in Under 2 Hours!)

With a real estate website, you can tell the world what you’ve been up to. Recently sold a price at a record price per square foot in a neighborhood? Do a little write-up and explain what it means for the area. Sold 10 properties last month? Explain why you’re doing well and what it means for your current and future clients. Little things like this make a big difference.

Website Building: Never Easier

The good news is that building a website has never been easier. Thanks to an array of intuitive website builders, creating a site that’s aesthetically pleasing and user-friendly is as simple as dragging and dropping various elements and writing a little content. There’s really no excuse not to develop your own site.

Do you have your own site yet? If not, why?

Leave your comments below!

Larry is an independent, full-time writer and consultant. His writing covers a broad range of topics including business, investment and technology. His contributions include
Read more
    Jack Titchener
    Replied about 3 years ago
    I can see how having a real estate agent tied to a specific location online would be a benefit. Not only does it give the agent more credibility as an authority in the area but it also makes them much easier to be found by those looking to buy or sell homes. I\’ll have to check online if I am ever in the market for a real estate agent.
    Todd Stauffer
    Replied over 2 years ago
    I like how you said that building a website is really easy nowadays. Keeping your business working well is important, and attracting new clients is also really important. having a real estate agent website made for you would be really nice because you wouldn’t have to worry about making it and it would probably look great too!
    Khorae Olivier
    Replied over 2 years ago
    I like how you mentioned that you need to convert leads into clients and make a deal happen for exposure to be helpful. I think in general, having the right house selling tools like a website should help collect the leads you need. What you said about a website collectively leads passively was very interesting to me.