5 Valuable Real Estate Lessons I Learned This Year

5 Valuable Real Estate Lessons I Learned This Year

2 min read
Sterling White

Sterling White is a multifamily investor, specializing in value-add apartments in Indianapolis and other Midwestern markets. With just under a decade of experience in the real estate industry, Sterling was involved with the management of over $10MM in capital, which is deployed across a $18.9MM real estate portfolio made up of multifamily apartments. Through the company he founded, Sonder Investment Group, he owns just under 400 units.

Sterling is a seasoned real estate investor, philanthropist, speaker, host, mentor, and former world record attemptee, who was born and raised in Indianapolis. He is the author of the renowned book From Zero to 400 Units and the host of a phenomenal podcast, which hit the No. 1 spot on The Real Estate Experience Podcast‘s list of best shows in the investing category.

Living and breathing real estate since 2009, Sterling currently owns multiple businesses related to real estate, including Sterling White Enterprises, Sonder Investment Group, and other investment partnerships. Throughout the span of a decade, he has contributed to helping others become successful in the real estate industry. In addition, he has been directly involved with both buying and selling over 100 single family homes.

Sterling’s primary specialities include sales, marketing, crowdfunding, buy and hold investing, investment properties, and many more.

He was featured on the BiggerPockets Podcast episode #308 and has been contributing content to BiggerPockets since 2014, with over 200 posts on topics ranging from single family investing and apartment investing to mindset and scaling a business online. He has been featured on multiple other podcasts, too.

When he isn’t immersed in the real world, Sterling likes reading motivational books, including Maverick Mindset by Doug Hall, As a Man Thinketh by James Allen, and Sell or Be Sold by Grant Cardone.

As a thrill-seeker with an evident fear of heights, he somehow managed to jump off of a 65-foot cliff into deep water without flinching. (Okay, maybe a little bit…) Sterling is also an avid kale-eating traveller, but nothing is more important to him than family. His unusual habit is bird-watching, which he discovered he truly enjoyed during an Ornithology class from his college days.

Sterling attended the University of Indianapolis.

Instagram @sterlingwhiteofficial

Read More

I’ve learned a lot more in real estate over the last 12 months than the previous year. It’s meant a lot of growth and has helped me get far ahead mentally and logistically as we go into 2017 and beyond. I hope some of these takeaways will help you streamline your way to success and your goals as well.

Be Self-Reliant

No one else is going to make things happen for you. They just aren’t. If you want something, you just have to figure out a way to solve the problems that will enable you to get to your goal. That’s just the way it is. Sitting there visualizing or waiting won’t make things happen. You are just wasting time. Figure it out. Take action.

Think Big

I’ve always been a person with big goals. Now I aim even higher. When you do that it impacts others around you. I’ve even started to see this has filtered through the culture of my partner and my company. With all the technology and knowledge out there today, it’s never been easier to aim really, really big. By big, I mean huge!


Related: How I Lost $25k Investing in My Early 20s — And the Invaluable Lessons I Learned

Remain Objective

Most of us have heard this before, but it takes discipline to put into action. No matter how much I like the location, the layout of a property, or how it looks, I have to take emotion out of it and keep focused on the numbers. Jake and Gino’s words of wisdom are to “never fall in love with a property” (which Gino still does occasionally). If the numbers do not work, there’s no need to try and force it. There’s plenty of other deals out there with numbers that do work. You have to know when to pass, walk away, and say no. 

Use the Power of Delegation

I’ve been freeing up my time to focus on higher value activities. It has really been working for me, and I plan to go even further with this in the new year. If I can hire someone to get a task done at 80 percent of the quality and efficiency of what I could do myself, that is completely fine. In fact, it is an absolute must. There is only so much you can do. They say we all have the same number of hours in the day. The most successful are just those that leverage others to get more done in those hours.


Related: 10 Unforgettable Lessons From My Loser Rental Property

Exhibit Patience

While I have hit goals (and set higher ones) and have been able to get more done by delegating, I have learned patience. Some things take time. Doing things well takes time. That’s OK. We’ve just got to get comfortable with what we can’t rush and focus our energy on doing the things we can. However, when the right opportunities do appear, you’ve got to be ready to jump on them with speed. For example, I might look at 100 deals to find three or four good ones. When I find those good ones, I am going to make an immediate offer so they don’t get away.

What have you learned over the last year?

Let me know with a comment!

If nothing else, real estate investing is a good crash course in the school of hard knocks. Here's what one investor learned this year. What about you?