The 4 Social Networks You Need to Connect With Millennial Buyers & Renters

The 4 Social Networks You Need to Connect With Millennial Buyers & Renters

2 min read
Sterling White

Sterling White is a multifamily investor, specializing in value-add apartments in Indianapolis and other Midwestern markets. With just under a decade of experience in the real estate industry, Sterling was involved with the management of over $10MM in capital, which is deployed across a $18.9MM real estate portfolio made up of multifamily apartments. Through the company he founded, Sonder Investment Group, he owns just under 400 units.

Sterling is a seasoned real estate investor, philanthropist, speaker, host, mentor, and former world record attemptee, who was born and raised in Indianapolis. He is the author of the renowned book From Zero to 400 Units and the host of a phenomenal podcast, which hit the No. 1 spot on The Real Estate Experience Podcast‘s list of best shows in the investing category.

Living and breathing real estate since 2009, Sterling currently owns multiple businesses related to real estate, including Sterling White Enterprises, Sonder Investment Group, and other investment partnerships. Throughout the span of a decade, he has contributed to helping others become successful in the real estate industry. In addition, he has been directly involved with both buying and selling over 100 single family homes.

Sterling’s primary specialities include sales, marketing, crowdfunding, buy and hold investing, investment properties, and many more.

He was featured on the BiggerPockets Podcast episode #308 and has been contributing content to BiggerPockets since 2014, with over 200 posts on topics ranging from single family investing and apartment investing to mindset and scaling a business online. He has been featured on multiple other podcasts, too.

When he isn’t immersed in the real world, Sterling likes reading motivational books, including Maverick Mindset by Doug Hall, As a Man Thinketh by James Allen, and Sell or Be Sold by Grant Cardone.

As a thrill-seeker with an evident fear of heights, he somehow managed to jump off of a 65-foot cliff into deep water without flinching. (Okay, maybe a little bit…) Sterling is also an avid kale-eating traveller, but nothing is more important to him than family. His unusual habit is bird-watching, which he discovered he truly enjoyed during an Ornithology class from his college days.

Sterling attended the University of Indianapolis.

Instagram @sterlingwhiteofficial

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Millennials are becoming one of the most significant age groups of real estate buyers and renters today. They are also becoming active real estate investors. If you connect with them well now, you’ll create lifelong relationships with endless repeat business opportunities.

Of course, this connection can be a challenge, especially for older real estate professionals and investors who are used to different medium of communication. If you’ve been in the business for a few years, you might still remember when we began using email and landing pages. Today, some Millennials and members of Generation Z have never written a real letter. Some might even rarely use email. If you haven’t noticed, traditional media channels such as TV and radio are outdated in targeting this generation. If you’ve noticed, the mobile phone is where most people spend more than half their day. You need to leverage that if you want to communicate and do business. You have to go where they are. That doesn’t mean cold calling and talking on the phone, either. Think social media.

Related: Millennials, at 75M Strong, You CAN Change the U.S. Economy: Here’s Your Wake-Up Call


Facebook continues to be the biggest and most used social network in the world. It’s so huge and has its fingers in so many things that it is unlikely to ever go away. It may change, but it will be there for a while. Facebook is a beast when it comes to targeting prospects, and targeting is the key to high conversion rates and the best marketing ROI. If you’re a company that has rentals, you can showcase your properties on ads pushed out via Facebook, targeted at Millennials who live in a 5-mile radius of your property. Use that.



Facebook is great, but the truth is that the youngest generations are snubbing Facebook as something their grandparents use. It just isn’t as cool as it used to be. It has value for marketers, but younger buyers and investors are far more active on other social platforms. YouTube is a giant here. Billions of views and massive engagement are happening on YouTube right now. Make sure you are on it, posting videos, commenting, or publishing ads.

Related: How Facebook Cost Me $62,500 Per Year (& 7 Tips for Using Social Media Wisely)


Snapchat is also growing in popularity with users and real estate pros. It’s a unique tool for creating urgency and exciting, limited opportunities. Be sure to engaged with an audience on here.


Instagram has exploded since being acquired by Facebook. People who don’t like Facebook now use Instagram. Millions use both. Use it to build up a following, reach others, promote your properties, and find deals.

Have you had any luck connecting with potential business on these sites?

Let me know with a comment!

Millennials are becoming a significant segment of real estate buyers and renters. Connect with them now and find endless business opportunities.