Business Management

Hire a Virtual Assistant for These 21 Tasks (& Supercharge Your Productivity!)

Expertise: Personal Development, Real Estate Wholesaling, Real Estate Investing Basics
96 Articles Written
Cute young woman with feet on table in cozy home office. Coffee cup with saucer beside her.

Everyone likes to win, but only the top performers position themselves to be victorious. How do they do this? Top performers have a plan, remain focused, and are determined.

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In doing research on top performers in a variety of industries, I noticed a common thread that binds them together: they delegate menial tasks. For entrepreneurs, this is often challenging. Some entrepreneurs believe no one is going to care about the project as much as him or her, which is true. Or he or she may mistakenly believe no one can do it like it should be done. These beliefs have damaged the growth of many potential businesses.

I found myself aligning with this faulty belief system. I was taught at an early age to always learn how to do things yourself so you never have to call a professional. It took many years to learn this was the opposite of what I was trying to accomplish.

Time is the most precious resource, and many of us trade time for money, which is a terrible philosophy. Trying to save a buck can cost you more than what you’re trying to save.

So how can we accomplish our goals, be extremely productive, and maintain efficiency? The answer is to leverage others. To keep costs low, you don't even need to hire someone locally anymore. Instead, find a virtual assistant, or VA.

This is a mutually beneficial agreement. Pay for services rendered while you work on tasks that are more profitable. That said, let’s break down the 21 most effective ways to leverage virtual assistants.


21 Ways to Use Virtual Assistants in Real Estate


Using VAs in your marketing department is highly effective. If you have multiple marketing tasks like I do—be it seller marketing, buyer marketing, agent marketing, graphics, video editing, podcast editing, website design—there are many ways to leverage virtual assistance in this area. It’s good to be able to assign a task and see what you envisioned come to life while exerting little time, effort, and money.

Related: How to Find the Correct Virtual Assistant for Your Real Estate Marketing Needs

Administrative Tasks

Administrative tasks are always important, but you have to ask yourself if sending mailers or following up with a tenant is this the best use of your time. I would think not.

As an investor, or entrepreneur your most profitable task is closing deals. So this is the area of focus that needs to be a priority.

Never could I have imagined the small tasks that were taking me away from completing things far more important. But I was challenged to write down all the activities I do on a daily basis, and I was shocked. Although I was doing important things that needed to be completed, I didn’t need to be the one completing those tasks.

One area I am currently looking to utilize a VA is to handle inbound calls. When I have something pressing to do, the calls will be routed to this individual. Someone else may not see the need for this, but personally I can’t help but to answer a call or email when I receive a notification. I just have to. I know it’s simple enough to turn notifications off, but when I do, I feel like I’m missing something. Knowing I have someone taking care of these tasks in my absence will ease my mind.

Here are 10 additional administrative tasks a VA can accomplish for you:

  • Data entry
  • Accounting
  • Bookkeeping
  • Transaction coordinating
  • Social media management
  • Scheduling
  • Database management
  • Proofreading
  • Photo editing
  • Content writing


How could we ever live without automation? In the 21st century, if it’s not automated in some capacity, it’s often not efficient enough.

We have automation for emails, database management, lead mining, and so much more. Automation is another area where a VA can propel your business forward.

Here are a few tasks VAs can help you automate: 

  • Coding
  • Customer relationship management (CRM) development and integration
  • Web site and social media updating

I highly recommend using automation if you’re not already.

Related: Six Helpful Tools Your Virtual Assistant Can Use For Your Real Estate Business


Creative/design is another area where numerous investors use VAs. There are a lot of talented VAs in this field.

Here’s how to leverage VAs for creative/design:

  • Website development
  • Graphics/art
  • Logos
  • Videography/video production/editing
  • Animation
  • Audio production/editing

There are many other creative/design services offered by VAs, too. I’m not the most gifted person when it come to art, so I definitely have to hire someone for these assignments.

Where to Find Quality Virtual Assistants

Finding a network of VAs is not difficult. There are many services offered online. I actually hired a new VA recently for database management.

Here’s where to look:


Clearly, there are many sites to find VAs. There are even some exclusively for real estate investors!

The Bottom Line

I do want to caution you: you get what you pay for. If you always hire the most affordable assistant, you will be disappointed.

Also, be aware that there are instances where managing assistants can create more work. To avoid this, have a clearly defined job description that outlines the roles, responsibilities, performance measures, outcomes, and deadlines you require.

I could go on and on about the tasks VAs can do to make your life a little easier. The possibilities are endless. If you’re looking to streamline certain processes or need a little help with day-to-day assignments, make VAs a go-to resource.

Have you used virtual assistants yet? How so?

Share your experiences—the good and the bad—in a comment below. 


Marcus Maloney is a value investor and portfolio holder of residential and commercial units. He has completed over $3.3 million in wholesale transactions. Currently, Marcus is a licensed agent who ...
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    Andrew Syrios Residential Real Estate Investor from Kansas City, MO
    Replied about 1 year ago
    Good rundown on the potential for using VA’s. We have one and have found her very helpful.
    Marcus Maloney Wholesaler from Queen Creek, AZ
    Replied about 1 year ago
    Andrew, yes they have done wonders in my business. I’ve learned much, and have become extremely more productive. Hey, man just wanted to let you know I loved your article on determining the scope of work on a project. Individual line items are important. Keep writing great content. Thanks for reading
    Marcus Maloney Wholesaler from Queen Creek, AZ
    Replied about 1 year ago
    Andrew, yes they have done wonders in my business. I’ve learned much, and have become extremely more productive. Hey, man just wanted to let you know I loved your article on determining the scope of work on a project. Individual line items are important. Keep writing great content. Thanks for reading
    Lashawn McCauley Rental Property Investor from Brooklyn, NY
    Replied about 1 year ago
    Thank you for writing this article and highlighting so many task that can be delegated. I spent too much marketing my apartments by posting the ads, responding to the inquiries, scheduling appointments, etc.. When I could simply outsource these task and focus on the bigger issues.
    Marcus Maloney Wholesaler from Queen Creek, AZ
    Replied about 1 year ago
    Lashawn, It’s a learning lesson, as entrepreneurs we have to balance between what need to get done and assigning someone else to do it. Education is key now you know and can utilize these resources. Thanks for reading
    Samuel O. Real Estate Agent from Quad Cities (IA and IL)
    Replied about 1 year ago
    Nice article!!!
    Vaughn K. from Seattle, WA
    Replied about 1 year ago
    Obviously it is always a balancing act. Sometimes people have more time than money, other times people have more money than time. As a perfectionist that always likes to understand how everything is done, even if I don’t plan on doing it myself, I have always struggled with letting people do some things. The way I try to think about it nowadays is this: How much money will it cost me to pay somebody to do this? How much time will I really gain by subbing this out? If somebody offered me that amount of money for that amount of time, would it be worth my trouble to do it? The truth is many tasks can be subbed out cheap… But other tasks cost a lot of money. I do a lot of my own legal work in the industry I work in, because if I didn’t I’d be paying some attorney hundreds an hour to do a less thorough job than I do. THAT is worth my time. Cutting my grass? Not so much. Fixing a broken toilet handle… If you have a cheap handy man maybe hire it out, if you’re calling a plumber who will charge hundreds for it, maybe not. Then there is also the fact that often times people don’t actually increase their productive work when they sub stuff out, they just have more slack time. Sometimes this is okay. If you’re working 80 hours a week, more slack time is probably a good thing… But if you’re working 35 hours a week, do you REALLY need to be subbing out another 5 hours a week worth of work? Maybe, maybe not. Either way, one needs to consider if they’ll actually be more productive with the time they save, or just waste more time on leisure, and decide if they want the time or money more. Bottom line is think thing through logically and make a rational decision based upon real reasons. One should never try to sub out nothing OR sub out everything just as a reflexive thing.
    Jiri Strnad from Houston, Texas
    Replied 11 months ago
    Good article, I made the mistake as a new Realtor many years ago, getting bogged down in the weeds. Focused on technology, and tools, and marketing, websites, how to's, etc. I was a boy scout, engineer, do it all kind of guy. I realized later, I should have focused on one thing. That's getting clients. Focused on clients, talking to clients, talking about homes, and going to places that have clients. All the other stuff could have been farmed out. The key thing, that 99% of realtors don't do, is make relationships. That is why the client chooses you. It's the relationship. Most of the other work can be done, probably better, by someone else. My company was started to help guys and girls like me, to focus on that, and not the little stuff. This is a good place to start.