🚮 Immediately Stop Getting Garbage Traffic From Adwords In 2018

What is the one thing all Real estate flippers and wholesalers have in common? They all need seller leads for their business to survive. Most investors know that all leads are not created equal, and therefore the motivation level of these leads needs to be on point.

What a lot of investors are having trouble with is actually reaching these highly motivated sellers on Adwords because they don’t understand one simple concept, search intent. By understanding this concept it is guaranteed to give you higher quality prospects and ultimately more deals for your business.

Search Intent

By using the intent of the search query, you are measuring how likely that person is to become a prospect.

There are 3 different measurements of search intent…

1. Informational: Searcher is looking for an answer to a question, or looking for more info

2. Navigational: Searcher is looking to land on a specific website

3. Transactional: Searcher has the intent to engage in a transaction

Commercial Intent

Commercial Intent searches apply to transactional search queries. These bottom of the funnel commercial intent keywords make it clear that the potential prospect is yearning for your services.

You need to be directly in front of these people, which is why you should be focusing all existing budget on these keywords first.

Higher in the funnel low intent keywords are part of the navigational and informational groups. If a persons search query falls between those two groups, the person is unlikely to convert compared to a transactional search. Reason being is that if someone is looking for information or going to a direct website, they are showing no signs of being ready to convert. They are still making their way to the decision and therefore they are less valuable.

High Commercial Intent Keywords

High commercial intent keywords are judged by urgency. How fast does this person need to sell their property? Or does this person show he is the owner of a distressed house?

Urgency Keywords / Phrases

Examples of urgency keywords include…

• Sell my house fast [location]

• Sell my house as is

• I need to sell my house

• Home buyers [location]

• Sell my house cash

These keywords result in queries where the prospect has already made the decision to sell their property. Phrases such as “fast” & “need to” indicates their intent and similar words signify the same commercial intent of urgency.

Non-Urgent Keywords / Phrases

Non-Urgent keywords indicate a prospect desire to sell their house, but on average will convert less than urgency keywords.

Examples of non-urgent keywords include…

• [Brand name]

• Best

• Review

• Keywords with...

⁃ Who

⁃ What

⁃ Where

⁃ When

⁃ Why

⁃ Can

While these keywords can be deemed as higher in the funnel, they still converted. It’s your job to manage these keywords and see if they work for you. Remember there is still intention, but the prospect isn’t right in the moment ready to convert.

Why Target High Intent Keywords

By not taking serious consideration of keyword intent, you essentially end up spending a lot more than you have to. It results in higher CPCs and higher CPAs. Stop exhausting your budget on keywords that are not going to convert. Take time to plan out your keyword management so that you're able to take advantage of high commercial intent keywords.

Locking Down Keyword Management

If you want to know an even easier way to lower your CPC, lower your CPA, and ultimately get more deals consistently, then you need to join the PPC Hustle x Real Estate Investor Facebook group. For our members ONLY we are sharing a live training on keyword management. With this advanced training, you'll be able to increase the profitability of your Adwords account in 30 minutes! So Join the Facebook group  here and I'll PM you when we go live 👍🏾.

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Originally published on Bigger Pockets

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The Author

Angel-Ty Lebron is the CEO and founder of PPC Hustle. You can connect with him on, Facebook, LinkedIn, and Bigger Pockets.

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