My First Campaign of Direct Mail Marketing
Hello All!
I've been starting up my wholesaling business here in Delaware. I've seen a few people new starting out that would like to know how the results are of direct mail marketing. I know I am one personally who wants numbers and factual information before making decisions. This thread will be updated probably monthly or as needed as my current results. I've never seen this done, but If anyone can point me to a post, I'll gladly revise that statement.
Basically for all the newbie wholesalers I'll show you what a direct mail campaign will look like in my area. This is not only to track my personal results for a better bookkeeping, it's for all those who may be stuck. This post may be the one that pushes them off the fence into action. If anyone would like to add their stats on direct mail marketing or results they have had, it would be greatly appreciated! *RESULTS WILL VARY*
Most Popular Reply
Hey James- 1 response from 40 mailers is good, hopefully it will work out. I don't have any exact stats for you, but in the last 2 years of inconsistent direct mail, I'm getting about 2-4% response. I've used a typed formal letter for most of my D4D leads and postcards for lists I've purchased from list source. I've done some absentee owners and owner occupied. My last mailing, of 480, hit last week and I only got 2 calls. I spoke with 1 owner who is looking to sell in about 6 months, but it is a retail ready home and he will be asking between 700-750K. Gonna need to get creative if I can make that one work. My criteria for that list was owner occupied, over 60 yrs of age, owned the home for 20+ yrs, and was in the north wilmington zip codes. My mail piece was a white postcard with a blue handwritten font.