Direct Mailing Campaign

4 Replies

When it comes to direct mailing and sending out post cards, what are good authentic ways to attract a motivated seller to call you?

Do you get better results from handwriting your messages every time?

And what should your message say?

for example, is "Hi, I am interested in purchasing your property located at 123 Main St. If you are interested in selling please give me a call at 1111111."

Should more or less be added to the post card.?

My answer to this is simple: authenticity. If your doing cards make sure your contact information is one there but also if you have one a website. A postcard is a great entry point but follow it up a week later with something else, a more detailed letter for example about you are, make it personalized to them from you, and that if they are interested in selling you want to buy it and how you could buy it. 

Originally posted by @Savannah King :

When it comes to direct mailing and sending out post cards, what are good authentic ways to attract a motivated seller to call you?

Do you get better results from handwriting your messages every time?

And what should your message say?

for example, is "Hi, I am interested in purchasing your property located at 123 Main St. If you are interested in selling please give me a call at 1111111."

Should more or less be added to the post card.?

 Good to meet you..

When using Postcards a combination of typed text and handwritten text tend to be the best for uncovering motivation. However it would not in today's market be my first send. It would be send 2 and send 4. and the size and colors will vary. The first would be a small 4x6 and the next would be a 5x8. Colors would be pink for one and yellow for the other. 

The other pieces would be Send 1 Naked Yellow Letter 1, 3rd send thrifty Letter 2 send 5 would be typed and send 6 would be a zip. 

Remember most anything will make the phone ring so be ready for your calls and have your script down... I use the following to great success. 

Hello this is ______ with I Buy Houses I am calling for _____ or hello this is _____ with I buy Houses if live answering. then 

  1. Do you have a house you're hoping to sell? If the caller responds with a "NO" to the above question discontinue the call.
  2. Is the property listed with a Real Estate Professional? If listed discontinue the call.
  3. What do you think your house is worth in today’s market? If the caller doesn't give a dollar amount then mention to them that you really need a number in order to help them" Invite them to call you back.
  4. What amount… (Pause)
  • Sellers Name let me tell you a little about what I do. I buy houses like yours all the time.”
  • I pay all the costs – things like Real Estate Commission - Title Insurance - Escrow Fees - Transfer Tax - Termite Clearance - Roof Certification – the list goes on and on..
  • And I buy them in an “as is” condition. I am going to assume the responsibility for all of the needed repairs – whether I have seen them already or not.
  • One of the positive factors about selling me your house is that you can stay in it for as long as you need to and I can get you your money on the date of your choice.
  • I will pay cash when I buy your house so you can have the peace of mind of knowing it’s sold not only sold, but sold to someone who can afford to buy it.”
  • Believe me, there is nothing more frustrating than seeing a deal break down in escrow. That isn’t going to happen to you.” Isn’t that really what you want?

5. So knowing how I will buy your house what were you hoping to sell your home for, the net amount that you would receive after the loans and costs are taken care of. What I call the walk away money?

Wait 8 seconds for their answer before saying anything..

Sorry I can display the Postcard BP doesn't let me since its self promotion... 

@Savannah King Try a mix of everything. Remember to keep track of your marketing piece and results and compare what is working and what is not. Every market is different, you just want your letter to be on their kitchen table the day the decide to sell, so you must be steadfast.