As a new realtor that has chosen a brokerage, it is valuable to create your own branding (i.e. Carl's Real Estate) with a unique logo, business card and website rather than working the standard way using the broker's logo, cards and site?

I come from a digital marketing background so I can see the benefits of having your own branded presence but I am just wondering if it brings actual value or it's a bit presumptuous/overindulgent for a new agent.