Yellow Letter Marketing for Realtors

[Chris Elliott]

Anybody used yellow letter marketing solely as a Realtor with any success?

[Mark Ferguson]

I do this.

I send letters to absentees and probate lists. I do not hand write them or use yellow paper. I send a simple letter explaining I am an investor looking to buy their home and I am also a licensed real estate agent. My goal is to buy the house, but I also offer free valuations as a Realtor. I get quite a few calls and I have had listings and I am buying a house as we speak that was an awesome deal.

It takes a lot of time and follow up to make this work. I would have had much more success if I was better at follow up. I am very honest and tell people they will get more money for their house if they list it with me. That really opens them up and builds a relationship.