Following Up Made Me $50k this month.

[Russell Brazil]

I have a pretty simple process for selling houses. 2 of the things I do is every Monday morning, I call/email/text every agent that has shown the property in the past week, and every one that has come through my open house that weekend. The 2nd is I go back and do the same with anyone who has expressed even the slightest interest from the previous weeks.  Seems pretty simple. Lots of agents do this...but you would be surprised how many do not. How do I know? Because a very tiny minority call me for follow up on the properties Ive shown.

Well this month with my very simple follow up method, I was able to shake out multiple buyers or agents who had buyers for some of my hard to sell listings. Sometimes the 4P's method of selling a house works, (Put a sign in the yard, Put a lockbox on the door, Put it in the MLS, and Pray for an offer) but many times you have to put the work into finding a buyer or finding an agent that has a buyer for your property.  

This really goes for anything in real estate with leads, whether its selling a listing, buying a property etc, Follow up is key.

Ryan Serhant in his book lays out his system as Follow Up, Follow Through, and Follow Back. (Back meaning reaching out to old leads).