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Updated about 5 years ago on . Most recent reply

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12
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21
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John Apple
21
Votes |
12
Posts

Can you advertise anything regarding commission?

John Apple
Posted

I am a new agent who is finding it difficult to get my first listing. I recently started running ads and I'm wondering if it's legal to say something to the effect of "I can save you thousands on the sale of your home". There is nothing misleading about this, since I would gladly reduce my commission in order to get a deal. Also, I read the NAR ethics and advertising guidelines and found nothing that said this would violate. The only thing that concerns me is that I have never seen an ad like this. Is it just because most agents don't want to cut their commission or am I missing something in terms of legality?

Most Popular Reply

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28
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6
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Garrett Amundson
  • Realtor
  • West Sacramento, CA
6
Votes |
28
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Garrett Amundson
  • Realtor
  • West Sacramento, CA
Replied

@John Apple I would do what ever you can to not cut your commission just for the sake of getting a listing. Prove your worth and that you deserve every bit of the commission you are proposing. Don’t let the aspect of you being new force you to do that for the sake of a listing. Any referral that the sellers may send your way are going to come in to it expecting for them to get a discount as well because their friends told them what you had offered them. You can do it just keep grinding, go after your sphere of influence and something will come along.

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