Direct Mail - where to begin?

[Brian Washburn]

Hey all. I'm thinking about adding Direct Mail to my arsenal of deal finding tools. I need some help though. For anyone willing to share your secrets : 1.) there are so many list companies out there. What are your favorites? 2.) I'm getting pricing quotes all over the board for lead lists. What sort of CPMs should I be looking for? $20/M? $10? 3.) What size mailings do you normally do? I'm sure I'll have more questions along the way, but these are my main q's for now.

[William Martin]

@Brian Washburn I’m beginning to look into direct mail, also, and came across your post.  How did thing so for you? What did you try first and how were your results?