FAILED Direct Mailing Campaign (sort of)

[Sean McKee]

Hello Everyone!

If you are direct mail marketing in today's environment how's it going for you? Are you using to sites like Listsource and Propstream to source leads? What's your best marketing piece? What's your overall response rate.

I did those sites for about 6 months and would either cold call or direct mail depending on the list. What I found when I made contact was that they had already received phone calls or letters from 20 other investors. It was a complete flop, at least for me.

I didn't quit direct mailing all together. I decided to focus on creating niched list that I knew would probably beat out the majority of the competition. My overall response rate was a little over 1% for approximately 3,500 letters sent over a 12 month time period. Which I know is not great response rate, but when I was getting calls, sellers had much more motivation and there was less competition.   I ended up landing an 2 unit deal.

My strategy is ok for now, as I only need 1 to 2 deals a year. However I will eventually need more volume and what  I'm doing is not really scalable. I would love to hear insights from people who are doing higher marketing volumes and what high level strategies are working (I know you can't reveal all your tricks).

Thanks!

[Chris Seveney]

@Sean McKee

I never really understood people with smaller budgets doing direct mail. There are companies spending $100k a month on mail and all the smaller sized companies / people all get their data from same sources (like Propstream).

To me it didn’t make sense to use the same info as it is extremely difficult to have any type of advantage