Rent vs. Sell? More equity or less cash?

[Dan K.]

Hi everyone! I purchased a single family house with hard money, rehabbed, and intended to sell. It appraised well, but isn't selling at the price I hoped for.

I am thinking about renting and holding onto the equity. It would cash flow but not by much - maybe $100/mo once vacancy/maintenance are factored in.

I did get a low offer - for about $10k less than I had hoped to sell for. I would still make a little money net, but wondered - how do BP users think through cash vs, equity?  When is it best to hold or sell?