The best method for a mailing campaign?

Question

I had a few question in regards   To creating a effective  mailing list.

1. Should I focus on consistency or amount per mailing campaign?

2. Is 500 a decent amount?

3. The best leads to mail too?

4. How often to mail?

5. The most affordable website/company to do a mailing campaign with?

Ross Denman · Answer

1. You should reach out to the same list as much as 7 times. Most people do not respond to the first mailer. You will maximize you returns on your list this way.

2. Because the return is so low, I would recommend closer to 2000-3000 to start off.

3. It depends on what you are looking for. I have built lists myself and purchased them. The lists that I have targeted are:

• Recent evictions in target areas
• Homes with fines from the city
• Public listings for sale that are dated over 180 days
• Non-owner occupied

4. I recommend once per month. I have seen some structures like Day 1, Day 14, Day 30, Day 45, Day 60, Day 90, Day 120.

5. It's never cheap, but I have used Rocket Print and Mail.

Claire Trammell · Answer

@Ross Denmanyou hit the nail on the head for each of those questions!

Account Closedyou will find that staying consistent in a mailing campaign will make all the difference in the world. While one person will respond to your first mailer, it may take another until your 3rd, 4th, or even 5th before they respond. Mail different marketing pieces 3-5 weeks between each other keeps your name and number consistently showing up, but not annoyingly so.

A good list to mail to would be an absentee list with equity. There tends to be good motivation there. A list of 1,000-2,000 is a good start, especially if this is your first time. If that seems like too many, or the budget doesn't allow, then I would suggest not going below 500 so that you will still receive a worthwhile response.

There are a lot of different ways to go, sometimes talking to a professional could help you create a campaign that will work for you specifically.

Chad K. · Answer

@Claire Trammellthanks for that advice, I actually watched a few YouTube videos an came away with some info. They brought up high equity absentee owners and eviction absentee owners were the landlord is evicting someone but the landlord is out of state. I'm actually planning to drive for dollars to get some more exclusive deals

Chad K. · Answer

@Ross Denman@Claire Trammellthank you both for your comment. After reading your comments I'm realizing the importance of consistency so because of that I think 500 would be best for me because I know that would be something I know I could do on a consistent basis. If my goal is to stick with 500 postcard for now should I have a very specific market I'm trying to hit? I was thinking inherited owners and high equity absentee owners or Do you have any suggested markets I should try to hit with 500 postcards?

Claire Trammell · Answer

That's great! I wish you success!

Claire Trammell · Answer

High equity absentee owners would be good. There tends to be high motivation there. Since 500 is going to be your quantity this time, I would suggest to go that route. Although, you might want to test some of both out. Maybe do half and half and see which type of list shows more motivation in your area.

The best method for a mailing campaign?

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