First Mass Mailing - advice needed

[Rosie Giacosa]

Hi, We are going to try mass mailing to try and find good off-market deals. I'd appreciate some advice from those that do this regularly. Questions: 1) What type of list works well for this type of mailing? 2) Any companies out there that do this for you? 3) is there a certain number of mailings that you find to provide the best opportunities? E.g., 100, 1,000 or 5,000 Thanks! Art

[Chris L.]

Hello Rosie,

I would recommend trying to build an organic list of wholesalers to begin communicating with and you can do that without the cost of a mass mailing. 

If you are trying to target homeowner's/ investors directly and get things before they hit the market I would choose a geographic area that you know is in transition or has opportunity to target and stay on it for a good year or so with at least a mailing every 6 to 8 weeks. It takes multiple contacts with a potential seller to usually catch them at the right time they are looking to sell. Situations are always changing the key is being there when the opportunity arises. You get a much better return on focusing on an area and saturating it then shot gunning sporadic messages hoping to catch someone at the exact time they are looking to sell their house. There are a ton of companies that will do direct mail including USPS which has Every Door Direct Service which is pretty competitive. I would recommend figuring out how much you want to spend for the entire campaign then figure out how many cards you can mail out 6-7 times over the next 12 months and let that dictate how big your campaign will be. Once you know how many cards you can send out per campaign focus in an area that will give you the best opportunity to get 1,2 or 3 deals annually out of that mailing area. You only need 1 or 2 good deals to come from the mailing to make the campaign a total success. Then you can expand this formula to different geographic areas making sure each campaign brings a ROI.

Cheers!