Google Ads for Direct Marketing

[Nick Winikoff]

So I've started listening to the BP podcast over the last several weeks and I've become very interested in real-estate.

I heard so much about people using direct mail marketing as a strategy to gain leads for deals.

I wondering if anyone had used Google ads as a direct marketing channel?

If so, what was your success rail compared to mail marketing and were you able to bring in leads at a cheaper cost?

Thanks!!!