Turning Tenants into Homeowners

2 Replies

Here's what I'm thinking...

If you're an investor that does lease options you probably get into those deals because you sent out a direct mail piece or did PPC. Those are the best and most targeted ways to do it, right?

You're already spending money on generating those leads. And if you're a one-person show, you have to do all the calls yourself too.

What if you made deals with apartments where you give them $5,000 for every one who moved out of their apartment and into one of your homes?

That would be a strategic partnership where you didn't have to pay for marketing and you didn't have to do all the calls yourself either. 

Here's what I mean in action...

Go to apartment builders and ask them to allow you to do homebuying seminars for their tenants. Go in once a week or once a month and hold a one-hour seminar. Don't try to sell anything. You're only there to help tenants become homeowners. As a matter of fact, that's the title of the seminar.

How you structure the deal with the apartment builders and tenants is up to you. But if the deal is sweet enough (and you can still make some money for yourself), you'll have a built-in partnership that bypasses all of your normal marketing.

Looking for feedback on this because it's something I want to do. But I'm going to need a partner.

I also understand that we will need to give the builders some sort of incentive to allow us to speak to their tenants. That's something you and I can figure out together.

I'm VERY serious about this and I'm looking for some help pulling it off. Let me know what you think.

Hi Allen,

That does not seem like fits with owning apartments. The whole idea is to pick residents who will stay and pay, not use multi-million dollar assets to make $5,000 increments to middleman customers into another product.

That would be like jumping out of an airplane with no parachute.

Good Luck!