👋 Direct Mail Case Study (33 units)

[Justin Goodin]

I sent a letter to find this apartment complex.

The owner called me a few days after receiving.

We closed 3 months later.

Here’s an overview of the deal 👇

// 16 year owner

// 100% classic units

// 33 units in Indianapolis

// Avg rent was $400 below market

The letter cost $1.

Purchased the complex for $1.36M.

Raised $500k from passive investors.

Spent $550k in improvements.

Now it's worth over $2.5M.

I think that letter was worth sending 💪

Have you ever thought about using direct mail marketing?

[Greg Kasmer]

Justin - What was your approach to the content of your letter? Did you ask to "connect and have a conversation" or get right to asking about "Are you willing to sell your property?" Wondering what type of language you use in your campaigns.