I'd like to know how effective the "We Buy Houses" signs are for people. Do you get many calls from these? I see them all over, but never considered using them as part of any strategy. Also, where do I buy them.
Sam - they're called Bandit Signs. You can find a few companies offering them at: http://www.biggerpockets.com/directory/real-estate-marketing.html
Hope that helps!
BTW - I don't personally use them, so I can't attest to their effectiveness.
Sam, you can buy the white or yellow corrugated plastic signs that investors write "We Buy Houses" or "We Buy Ugly Houses" on. I have used the 18x24" signs in the past and they do get the phone ringing. I would definitely use the word "Ugly" in the text, because if not, then you'll get calls from unmotivated sellers that don't really need to sell their house fast. Hope this helps.
You may want to chat with @Dev Horn.
And I would consider not using "We Buy Houses" or "We Buy Ugly Houses" as they are both Trademark protected.
WE BUY HOUSES -
IC 016. US 002 005 022 023 029 037 038 050. G & S: [ REAL ESTATE PAMPHLETS, ] REAL ESTATE INFORMATIONAL FLYERS, REAL ESTATE INFORMATIONAL SHEETS,[ REAL ESTATE LEAFLETS, REAL ESTATE BOOKLETS, ] REAL ESTATE INFORMATIONAL LETTERS, REAL ESTATE NEWSLETTERS, PRINTED FORMS, PRINTED GUIDES FOR REAL ESTATE, PRINTED INSTRUCTION, EDUCATIONAL, AND TEACHING MATERIALS FOR REAL ESTATE, PRINTED PAPER SIGNS, PRINTED REPORTS FEATURING REAL ESTATE. FIRST USE: 20051021. FIRST USE IN COMMERCE: 20051021
WE BUY UGLY HOUSES
HomeVestors of America, Inc.
IC 036. US 100 101 102. G & S: Real estate services, namely real estate acquisition, real estate brokerage services and real estate financing services. FIRST USE: 20000301. FIRST USE IN COMMERCE: 20000301
There is an active petition to cancel the trademark of "we buy houses" . Visit www.WBHpetition.com to sign. They are bullying investors over a common phrase that has been used for decades. Sign the petition and tell everyone you know.
Dont know if this is still a valid thread but Id appreciate if you would use those signs, certainly don't use the word Ugly as we have that trademarked!
When you post a bandit sign sellers go online and HomeVestors (the largest homebuyer in the country) usually comes up #1. Then they click on our banner ad and they end up in our system.
You see Im a franchise with HomeVestors so obviously gain from the money you have spent on that sign, funny enough.
So please bandit away!
I am quite sure the word "ugly" is not trademarked.
"We buy ugly houses" is trademarked, but you can probably use the word ugly and be just fine.
You can try other phrases that are just as effective like "Sara buys Houses" or "Pat buys Houses"...just put them out every week consistently.
I use the yellow ones they do work I got some great leads from them. The thing with them is that you need to be consistent with putting them out. You also want to know your city codes where you put them some cities don't allow them and you can get a fine. I would recommend you get a google voice number that way your personal cell is not on it.
Guess I have to clarify...of course Ugly isn't specifically trademarked more than hundreds of other phrases. HomeVestors does have a significant legal team that aggressively acts on marketing material with the work Ugly in it, and I'd discuss with your own attorney what's appropriate before implementing.
I'd have a hard time figuring out how you would implement the word Ugly in a bandit ad without It being a direct infringement.
In any event, like I said before bandit away!
It's probably a good side note to check the legality of posting bandit signs in your area...I hear mixed reviews as if they're legal or not.
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