Here is a list of 17 metros in the US that have population larger than 900k and median house price is below 400k:

Which metro you recommend and which metro you don't recommend?
I know California is not so investor friendly due to high taxes and non landlord friendly regulation.
Florida has high insurance costs in some areas?!
What do you think?
@Justin Brin great lead in for discussion, thanks for putting that together. Generally speaking, we have the same approach - avoid areas that are heavy in renter friendly regulation (i.e. CA). Then TX is tough right now because of property taxes. And then, Florida is difficult with insurance right now until that stabilizes.
Then, when we look at Atlanta and Charlotte we see a good amount of supply because of the footprint of large institutiional buyers (i.e. invitation homes).
That leaves the midwest (OH, IN, MO), TN, and the one off markets like Tucson and Albuquerque. Personally, we have had success in small multi-family across OK, TN, MO, KY, IN, OH.
From an overall perspective Indianapolis and Columbus have similar infrastructure and jobs but most of the talk is about the environment the governor has created. While Columbus is #2, it's the #1 state overall. Not thanks to any other market but Columbus
"
Columbus ranked #2 city in the nation for job creation and infrastructure; Ohio ranked #1 state in all of USA"https://614now.com/2023/explore-columbus/columbus-ranked-2-c...
@Justin Brin I just bought one in Memphis with Memphis Invest.
Anyone else here have experience with them? The sale was smooth but no renter yet.
Homes are very affordable there and Memphis Invest is turnkey with integrated property management.
I never understood the draw of negative population growth city investing. Houses are cheap because supply is more than demand. You see the same thing in Detroit where people also buy. I just came back from BP Con and spoke to a guy who lives in Detroit but would never invest there for that exact reason. Memphis more people are leaving than are coming / being born. Source below. Any insights I'd love to know what makes it attractive. In ohio turn key companies have some of the worst reputations of "lipstick on pig" type deals. houses 100 years old. one thing happens and all the cash flow is gone.
https://www.commercialappeal.com/story/news/local/2018/07/05...
@Justin Brin I just bought one in Memphis with Memphis Invest.
Anyone else here have experience with them? The sale was smooth but no renter yet.
Homes are very affordable there and Memphis Invest is turnkey with integrated property management.
I never understood the draw of negative population growth city investing. Houses are cheap because supply is more than demand. You see the same thing in Detroit where people also buy. I just came back from BP Con and spoke to a guy who lives in Detroit but would never invest there for that exact reason. Memphis more people are leaving than are coming / being born. Source below. Any insights I'd love to know what makes it attractive. In ohio turn key companies have some of the worst reputations of "lipstick on pig" type deals. houses 100 years old. one thing happens and all the cash flow is gone.
https://www.commercialappeal.com/story/news/local/2018/07/05...
Great question, Robert!
I can't speak about other markets, but in my experience the 2 biggest parts people miss about Memphis is the growth in the MSA population and the MSA GDP.
While the City of Memphis itself has stayed relative stable in population over the past 50 years, the greater MSA has grown almost 50% during that time frame (see chart below).
Also, according to the St Louis Fed, the GDP of our MSA has almost doubled over the past 20 years from $45 billion in 2002 to $80 billion in 2021.
Memphis is the cultural, political, and economic center of the MSA, which is one of the reasons investors like myself have continued to do extremely well here and most likely will continue to do so.
| Memphis City | Memphis MSA | |||
| Census | Pop. | %± | Pop. | %± |
| 1970 | 623,988 | 25.4% | 911,123 | 12.3% |
| 1980 | 646,174 | 3.6% | 997,844 | 9.5% |
| 1990 | 610,337 | −5.5% | 1,067,263 | 7.0% |
| 2000 | 650,100 | 6.5% | 1,205,204 | 12.9% |
| 2010 | 646,889 | −0.5% | 1,316,100 | 9.2% |
| 2020 | 633,104 | −2.1% | 1,337,779 | 1.6% |
@Justin Brin I've had a ton of success in Memphis, Little Rock, OKC and Dallas. I tend to stay south of the Mason Dixon line because the weather isn't as tough on properties. Are you investing actively or passively?
If you're finding the properties and managing them yourselves that's very active in my opinion but I agree with you overall it is passive when you're in high quality areas because it doesn't take too much of your time. Dallas is a great market for future growth, it's a little tougher to cash flow because of the taxes but I recommend all of my clients to invest there. Be careful with the foundations, the soil is sandier so it's common for shifting to occur which will affect the plumbing.
I'm in the Memphis market so if you're ever interested in this area don't hesitate to reach out. Best of luck investing!
@Justin Brin I just bought one in Memphis with Memphis Invest.
Anyone else here have experience with them? The sale was smooth but no renter yet.
Homes are very affordable there and Memphis Invest is turnkey with integrated property management.
I never understood the draw of negative population growth city investing. Houses are cheap because supply is more than demand. You see the same thing in Detroit where people also buy. I just came back from BP Con and spoke to a guy who lives in Detroit but would never invest there for that exact reason. Memphis more people are leaving than are coming / being born. Source below. Any insights I'd love to know what makes it attractive. In ohio turn key companies have some of the worst reputations of "lipstick on pig" type deals. houses 100 years old. one thing happens and all the cash flow is gone.
https://www.commercialappeal.com/story/news/local/2018/07/05...
Great question, Robert!
I can't speak about other markets, but in my experience the 2 biggest parts people miss about Memphis is the growth in the MSA population and the MSA GDP.
While the City of Memphis itself has stayed relative stable in population over the past 50 years, the greater MSA has grown almost 50% during that time frame (see chart below).
Also, according to the St Louis Fed, the GDP of our MSA has almost doubled over the past 20 years from $45 billion in 2002 to $80 billion in 2021.
Memphis is the cultural, political, and economic center of the MSA, which is one of the reasons investors like myself have continued to do extremely well here and most likely will continue to do so.
| Memphis City | Memphis MSA | |||
| Census | Pop. | %± | Pop. | %± |
| 1970 | 623,988 | 25.4% | 911,123 | 12.3% |
| 1980 | 646,174 | 3.6% | 997,844 | 9.5% |
| 1990 | 610,337 | −5.5% | 1,067,263 | 7.0% |
| 2000 | 650,100 | 6.5% | 1,205,204 | 12.9% |
| 2010 | 646,889 | −0.5% | 1,316,100 | 9.2% |
| 2020 | 633,104 | −2.1% | 1,337,779 | 1.6% |
gotcha so city is shrinking but the MSA overall is growing. thanks for the inputs I always like to know about markets nationally
@Paul Sedillo we are seeing many sellers take lower offers. General pricing doesn't reflect what sellers are willing to take in most cases. I think of the advertised prices as more of an optimistic scenario.
Metro Detroit has what 99% of Real Estate Investors want.
Couple hundred bucks a door monthly cash flow, double digit ROI, and yes the prices appreciate and you build equity.
I cash flow $100k a year off 20 doors and have built a ton of equity in a short amount of time. Happy to send a screen shot of the portfolio to anyone who wants to see, it just won’t allow me to attach pics to a reply.
Purchase: $80k-$130k
Rent: $1100-$1500 (no rent control in MI)
1% rule: 1%-1.4% rule deals
ROI: 10-14%
Cash flow: $250-$350/door (after all expenses and budgeting for maint, capex, vacancy)
Appreciation: 3-10%+ (has been double digit for a decade)
Location: C+, B-
These numbers are based on the "sweet spot" in Metro Detroit. These are largely in the suburbs and some markets within the city. You can find higher ROI (on paper) here and probably in other cities…but the probability of actually collecting rent significantly decreases. Where these numbers are found, there is a very high rate of rent actually being paid.
We have over a dozen Fortune 500 companies just in Metro Detroit with huge Healthcare, Auto, and mortgage industry National footprints. Ford, Rocket mortgage, Beaumont hospitals and more. All complimented with Amazon fulfillment centers, google, and more tech manufacturing jobs.
The bad reputation of “Detroit” comes from OOS investors wanting sub $40,000, D class properties. We don’t buy those. We have found what works and repeat it as much as funds allow. Detroit is known as the highest rent to price ratio in the country…and we’ve found the perfect balance of price/location within the area.
Metro Detroit has what 99% of Real Estate Investors want.
Couple hundred bucks a door monthly cash flow, double digit ROI, and yes the prices appreciate and you build equity.
I cash flow $100k a year off 20 doors and have built a ton of equity in a short amount of time. Happy to send a screen shot of the portfolio to anyone who wants to see, it just won’t allow me to attach pics to a reply.
Purchase: $80k-$130k
Rent: $1100-$1500 (no rent control in MI)
1% rule: 1%-1.4% rule deals
ROI: 10-14%
Cash flow: $250-$350/door (after all expenses and budgeting for maint, capex, vacancy)
Appreciation: 3-10%+ (has been double digit for a decade)
Location: C+, B-
These numbers are based on the "sweet spot" in Metro Detroit. These are largely in the suburbs and some markets within the city. You can find higher ROI (on paper) here and probably in other cities…but the probability of actually collecting rent significantly decreases. Where these numbers are found, there is a very high rate of rent actually being paid.
We have over a dozen Fortune 500 companies just in Metro Detroit with huge Healthcare, Auto, and mortgage industry National footprints. Ford, Rocket mortgage, Beaumont hospitals and more. All complimented with Amazon fulfillment centers, google, and more tech manufacturing jobs.
The bad reputation of “Detroit” comes from OOS investors wanting sub $40,000, D class properties. We don’t buy those. We have found what works and repeat it as much as funds allow. Detroit is known as the highest rent to price ratio in the country…and we’ve found the perfect balance of price/location within the area.
Metro Detroit has what 99% of Real Estate Investors want.
Couple hundred bucks a door monthly cash flow, double digit ROI, and yes the prices appreciate and you build equity.
I cash flow $100k a year off 20 doors and have built a ton of equity in a short amount of time. Happy to send a screen shot of the portfolio to anyone who wants to see, it just won’t allow me to attach pics to a reply.
Purchase: $80k-$130k
Rent: $1100-$1500 (no rent control in MI)
1% rule: 1%-1.4% rule deals
ROI: 10-14%
Cash flow: $250-$350/door (after all expenses and budgeting for maint, capex, vacancy)
Appreciation: 3-10%+ (has been double digit for a decade)
Location: C+, B-
These numbers are based on the "sweet spot" in Metro Detroit. These are largely in the suburbs and some markets within the city. You can find higher ROI (on paper) here and probably in other cities…but the probability of actually collecting rent significantly decreases. Where these numbers are found, there is a very high rate of rent actually being paid.
We have over a dozen Fortune 500 companies just in Metro Detroit with huge Healthcare, Auto, and mortgage industry National footprints. Ford, Rocket mortgage, Beaumont hospitals and more. All complimented with Amazon fulfillment centers, google, and more tech manufacturing jobs.
The bad reputation of “Detroit” comes from OOS investors wanting sub $40,000, D class properties. We don’t buy those. We have found what works and repeat it as much as funds allow. Detroit is known as the highest rent to price ratio in the country…and we’ve found the perfect balance of price/location within the area.
Here is a list of 17 metros in the US that have population larger than 900k and median house price is below 400k:

Which metro you recommend and which metro you don't recommend?
I know California is not so investor friendly due to high taxes and non landlord friendly regulation.
Florida has high insurance costs in some areas?!
What do you think?
my experience is just stick in LA Single Family and find one with ADU, preferably if it's broken house LOL
You can invest OOS, if you already had 3 SFR in LA :)
Hey Justin, Coolest sheet here. Yeah, I've been down this road before myself doing these types of data analysis. But—lots of that data you're crunching? It's outdated - even though its up to data if you know what I mean where the trend has might have moved. Remember how Boise, Idaho looked like a gold mine where now it bounced back 180 degrees.
I usually hone in on column F for population change.
So, diving into the list: Oklahoma City. Not as vibrant (I have two Class C apartments there) as, say, Dallas or Houston. And Memphis, St. Louis, Kentucky... well, they're not exactly hotspots. Now, Indianapolis has some buzz about it in the north, but it's not booming like the southern cities.
And Ohio—Cincinnati, Columbus—doesn't seem to bounce back it will always be the Rustbelt... still, I've got some investments in Cleveland. Houston's a mosaic of markets, a behemoth really 4-5 of those other markets in one. It's about the submarkets there, dozens of them, not just the MSA-level view.
California? I steer clear.
Jacksonville and Dallas are on my good list—robust markets, even if they're oddly low on your list. Sorting criteria might need a tweak.
Atlanta's solid but pricey. Tampa, Florida? Watch out for those hurricanes, higher risk than Jacksonville. I get what you're doing with the data, but sometimes you've gotta step back. Pick a market not just by the numbers but by the people you're in it with.
Based on my 20 years of experience working in Tampa as a broker, investor, and property manager, I think Tampa is one of the best places to invest in property. Here's why:
You can find a lot of the "high-end of the low-end"
Hey Justin, Coolest sheet here. Yeah, I've been down this road before myself doing these types of data analysis. But—lots of that data you're crunching? It's outdated - even though its up to data if you know what I mean where the trend has might have moved. Remember how Boise, Idaho looked like a gold mine where now it bounced back 180 degrees.
I usually hone in on column F for population change.
So, diving into the list: Oklahoma City. Not as vibrant (I have two Class C apartments there) as, say, Dallas or Houston. And Memphis, St. Louis, Kentucky... well, they're not exactly hotspots. Now, Indianapolis has some buzz about it in the north, but it's not booming like the southern cities.
And Ohio—Cincinnati, Columbus—doesn't seem to bounce back it will always be the Rustbelt... still, I've got some investments in Cleveland. Houston's a mosaic of markets, a behemoth really 4-5 of those other markets in one. It's about the submarkets there, dozens of them, not just the MSA-level view.
California? I steer clear.
Jacksonville and Dallas are on my good list—robust markets, even if they're oddly low on your list. Sorting criteria might need a tweak.
Atlanta's solid but pricey. Tampa, Florida? Watch out for those hurricanes, higher risk than Jacksonville. I get what you're doing with the data, but sometimes you've gotta step back. Pick a market not just by the numbers but by the people you're in it with.
The population growth, job business growth, they are all very relevant when investor is GP syndicator ; but if it's newbie one SF rental owner, even cute 2/1 BR in middle of Ohioville somewhere would generate decent return.
I get what you're doing with the data, but sometimes you've gotta step back. Pick a market not just by the numbers but by the people you're in it with.
Here is a list of 17 metros in the US that have population larger than 900k and median house price is below 400k:

Which metro you recommend and which metro you don't recommend?
I know California is not so investor friendly due to high taxes and non landlord friendly regulation.
Florida has high insurance costs in some areas?!
What do you think?
I work with quite a few out of state investors in my market (Louisville, KY). Happy to schedule a time to jump on a call discuss the market and plugging into my infrastructure.
Kansas City - a rapidly expanding city with endless opportunities.
Any investors here that may be considering the market? I'd be glad to connect and share more about it.
You should look into Detroit!
You might want to follow the "Deep Dive" series we're doing on our BiggerPockets blog about Metro Detroit cities, City of Detroit Neighborhoods and comparing Metro Detroit to other hotspots investors usually consider:
https://www.biggerpockets.com/member-blogs/3094/99854-deep-dive-into-metro-detroit-cities-ecorse
Our analysis is a template you can follow for any city, but doubt you'll find this much info for any other market in the US.
So, why would you invest remotely anywhere else?
How can we assist you further?
You should look into Detroit!
You might want to follow the "Deep Dive" series we're doing on our BiggerPockets blog about Metro Detroit cities, City of Detroit Neighborhoods and comparing Metro Detroit to other hotspots investors usually consider:
https://www.biggerpockets.com/member-blogs/3094/99854-deep-dive-into-metro-detroit-cities-ecorse
Our analysis is a template you can follow for any city, but doubt you'll find this much info for any other market in the US.
So, why would you invest remotely anywhere else?
How can we assist you further?
I don't personally invest in the following but I've heard great things about Indianapolis and Cincinnati. I know some people crushing it with STRs in indy and a friend who is looking for multifamily in Cinci
Personally, I like the Florida market because I'm familiar with it
Miami condo insurance with Citizen is relatively cheap. For my 1/1 condo on 32nd floor (high rise built 2007) my insurance is only $286. My previous insurance was $1,100
Depending on the type of investing you're planning on doing, Albuquerque is a great place for flipping. Just driving around town, you will see a lot of homes that are in need of a full renovation. Buy and hold is a little more precarious at the moment with rents beginning to stagnate. If you have any questions about the local market, I'm happy to help.
I wanted to share some crucial insights regarding our real estate market discussions. Each realtor here backs their market with substantial data, historical trends, and extensive experience. While their expertise is invaluable, it's important to remember that ultimately, they represent their own interests in the market.
Therefore, I encourage you to take the initiative to run the numbers and analyze the data thoroughly. It's essential to remember that you are the one who needs to do the heavy lifting when making a purchase decision. While realtors provide guidance, the final decision and its implications rest on your shoulders.
If you have trusted advisors or industry experts, now is a good time to seek their opinions. A collaborative, data-driven approach, combined with your personal diligence, will ensure well-informed and beneficial decisions.
Looking forward to our continued discussions and decisions
Metro Detroit has what 99% of Real Estate Investors want.
Couple hundred bucks a door monthly cash flow, double digit ROI, and yes the prices appreciate and you build equity.
I cash flow $100k a year off 20 doors and have built a ton of equity in a short amount of time. Happy to send a screen shot of the portfolio to anyone who wants to see, it just won’t allow me to attach pics to a reply.
Purchase: $80k-$130k
Rent: $1100-$1500 (no rent control in MI)
1% rule: 1%-1.4% rule deals
ROI: 10-14%
Cash flow: $250-$350/door (after all expenses and budgeting for maint, capex, vacancy)
Appreciation: 3-10%+ (has been double digit for a decade)
Location: C+, B-
These numbers are based on the "sweet spot" in Metro Detroit. These are largely in the suburbs and some markets within the city. You can find higher ROI (on paper) here and probably in other cities…but the probability of actually collecting rent significantly decreases. Where these numbers are found, there is a very high rate of rent actually being paid.
We have over a dozen Fortune 500 companies just in Metro Detroit with huge Healthcare, Auto, and mortgage industry National footprints. Ford, Rocket mortgage, Beaumont hospitals and more. All complimented with Amazon fulfillment centers, google, and more tech manufacturing jobs.
The bad reputation of “Detroit” comes from OOS investors wanting sub $40,000, D class properties. We don’t buy those. We have found what works and repeat it as much as funds allow. Detroit is known as the highest rent to price ratio in the country…and we’ve found the perfect balance of price/location within the area.
Interesting - curious what areas of Detroit your portfolio is! I'm in class A neighborhoods, while the rents are high and tenants are very stable, the taxes are getting too high where the returns are shrinking YoY.
Here is a list of 17 metros in the US that have population larger than 900k and median house price is below 400k:

Which metro you recommend and which metro you don't recommend?
I know California is not so investor friendly due to high taxes and non landlord friendly regulation.
Florida has high insurance costs in some areas?!
What do you think?
I see Columbus is at #9 on your list. A lot of out-of-state investors from the east and west coast are investing here due to the crazy growth over the last 3-5 years.
Housing prices have nearly doubled since 2020 and continuing to grow. I own 9 investment properties here and have worked with a ton of OOS from California and Seattle who have bought here in Columbus for cashflow + appreciation.
Someone else mentioned this earlier but factor in property tax increases with underwriting your deal. If it's a lower purchase price but your taxes go up with no limit, that will eat into your profitability.
I've heard of another investor buying in Ohio who had a property tax abatement so that might be worth looking into.
My Class A Indianapolis suburb home has gone up 17% in property tax with the last assessment in Jan. 2024. I didn't appeal it because the comps I would have used are higher than the assessed value so it didn't make sense to appeal. I can't do a rent increase of over $300 a month to my great tenant - that will scare them away. I did $90 increase the last lease renewal. I'm in the market rate rent range.
I'm in for a big surprise when my Indy Class C SFH is re-assessed, owned for a year now. There's no predictable pattern to the increases, unlike CA with 2% max property tax increase.