Direct Mail using Microsoft Access

[Account Closed]

Are any of you all familiar with how people are using Microsoft Access as a way of saving property information and being able to filter their results for direct mail. All i can conclude is that one would build a large database of property owner information within access and then have the ability to filter that data for any direct mail campaign.

This is a strategy that @Aaron Mazzrillo has touched on before in Podcast 37, but he uses SQL server.

[Aaron Mazzrillo]

My former partner had a very in depth access database with a GUI that did just about anything when it came to dealing with the marketing campaign. I've been contemplating hiring a database programmer to build something based on that concept, but I'd prefer it to be an online version.