Direct Mail using Microsoft Access
Are any of you all familiar with how people are using Microsoft Access as a way of saving property information and being able to filter their results for direct mail. All i can conclude is that one would build a large database of property owner information within access and then have the ability to filter that data for any direct mail campaign.
This is a strategy that @Aaron Mazzrillo has touched on before in Podcast 37, but he uses SQL server.