Increasing Tenant Renewal Rates (Student Housing)

[Eric Fitzgerald]

Hello All,

I’m interested in hearing some ideas that you or investors you know use to increase renewal rates with students in rental properties.

I work for a student housing investor who rents to ~400 students, and with the enrollment slightly down at the school and increased competition we are brainstorming ideas to have students stay in our properties for multiple years in college.

Our properties are newer construction and ahead of the curve in regards to competition, so apartment upgrades don’t give us as much pull as others would. We have thrown around a cash incentive, gift cards etc.

Please let me know what you think would work, all ideas are appreciated!