Wholesalers: Targeted Lists or Every Door Direct Mail?

Question

Hello BP wholesalers and direct mail marketing experts, I am about to send out my first round of "We Buy Houses" postcards and need a little guidance. Should I use USPS Every Door Direct Mail to get the word out that I am looking to buy or should I purchase targeted lists? I am already set up with a USPS Marketing Mail account and can upload address lists and print address labels relatively easily. Thank you for your input and have a great day!

May Emery · Answer

@Nicole Holcomb EDD is cheaper to mail, but they have more rules about the size of the mail piece and how to bundle and drop off at each post office.

If you want to target areas with good rental potential, you'll need to know that the EDD post card will go to the person living there and not the owner.

Getting a list of homeowners - targeted to ones who might want to sell can work better for the long run. You won't be getting crank calls from the renter - and you aren't wasting money on printing and postage sending to people who don't have a house to sell - or maybe who bought last month to raise their family!

A list broker can help you decide the type of list best for your goals. Some might include: Owners with Low Financial Stability Scores (FSS), Seniors with Long-Time Ownership and Absentee Owners with Equity.

The list broker can also do bulk skip tracing to add in phones and emails where available.

Good Luck

Nathaniel Walker · Answer

Hello @Nicole Holcomb,

Personally I just started marketing for my own deals and I am using specific lists rather than just mailing everyone. However, If you are looking in a specific neighborhood then Id say mailing the entire neighborhood would be a good idea. Also, I would assume mailing to the masses would be rather costly unless there is some way of doing so that is cost-efficient, I wish you the best of luck!

Nathaniel Walker · Answer

@Nicole Holcomb I get my list from Propstream, they have a free 7-day trial to see if you like it but after that, I am on the $99 per month subscription and I didn't know that sort of mailing technique was that cost-efficient.

Nicole Holcomb · Answer

Nathaniel Walker thank you for your input. Where do you get your lists? With Every Door Direct Mail you can choose specific mail carrier routes to mail to for less than $0.20 per piece. For example the route where I live has 603 residential customers and no businesses. I think I will give both mailing options a try and see which one gives better results.

Wholesalers: Targeted Lists or Every Door Direct Mail?

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