Short-Term Rental Growth Isn’t About Hacks

[Jacob Morgenstern]

Most short-term rental owners don’t actually have a pricing issue.
They have a systems and signal issue.

Revenue, rankings, and guest experience don’t move in isolation. They’re the result of how pricing, availability, messaging, and operations work together. Constantly tweaking one lever without seeing the full picture usually creates more noise—not better results.

That’s why I started STR Profit Playbook · by StayShores — a private, admin-only WhatsApp group where I share real insights from operating short-term rental portfolios across multiple markets.

No open chat.
No hacks or theory.
Just patterns that repeat, shared with full respect for homeowner privacy.

If you're an STR owner who wants to understand the big picture behind sustainable growth, you’re welcome to join.

[John Underwood]

Sounds like what we already have here.