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James Jones
  • Investor
  • Collierville, TN 38017
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James Jones
  • Investor
  • Collierville, TN 38017
Replied

For good long-term tenants I keep increases modest, usually 3-5% a year, even if market rent is higher. A reliable tenant who pays on time and takes care of the place is worth more than squeezing every dollar and risking a turnover.

That said, I do check market comps every renewal. If a unit has drifted way below market, I'll do a bigger bump but give plenty of notice and sometimes phase it over two renewals so it doesn't feel like a shock. I manage rental property in Memphis too, and the same approach holds up there, different market, but the logic of retention over maximization travels.

The math that keeps me grounded: one vacancy plus turn costs (cleaning, paint, lost rent, re-leasing) usually wipes out a couple years of aggressive increases. Curious what others in Alpharetta are seeing on the comp side right now though.

  • James Jones
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