Phoenix & Scottsdale STR Occupancy Rates

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I just bought a nice 5 bed 4 bath with pool and mountain views in North Phoenix 85032 that I might make into a STR.

I went to an STR analytics site which says that the zip code has 794 STR homes with a 44% occupancy average over the course of the last 12 months. A mile a way is North Scottsdale which has about the same number of STRS and a 43% occupancy rate over the last 12 months.

Is 43% - 44% occupancy to be expected in nicer destination cities? 

Granted it gets a wee hot in the summer months and STRs grind to a halt, but over the course of 12 months I would have expected 60% to 70% occupancy from what other are posting.

Is the website off on it's numbers?

[John Underwood]

The best way is look at actual similar properties to yours on Vrbo and Airbnb to get the best data possible. 

These numbers seem low and you can usually find ways to outperform the competition by buying a great property in a great location and offering better amenities.