VRBO - Search impressions rarely ever move

[Alton Johnson]

I'm a new host who started hosting about two months ago, and I recently listed my property on both Airbnb and VRBO, approximately a month ago. During this time, I've had 1 booking on VRBO and 3 on Airbnb. The VRBO guest left a 5-star rating, and on Airbnb, I have one 5-star rating with another on the way.

However, I've noticed something that has raised some concerns, and I'm not sure if it's specific to VRBO or related to my listing. While I'm aware that Airbnb tends to boost new listings, I'm uncertain about how VRBO works in this regard. Here's the issue: Airbnb is showing 14.3k search impressions between December 13th and today, whereas VRBO only shows 232 in the last 30 days.

Is this level of search visibility normal, even for new listings, on VRBO, or could there be something potentially wrong with my listing on the platform?

[Michael Baum]

Hey @Alton Johnson, looks like a great place. Pics are spot on. Decor is great as well.

I might change the primary photo to the one looking up at the cabin at night. That is a cool pic.

Personally I would question the 14.3k search impressions. That seems off to me.

The 232 seems a little low for a popular place like Blue Ridge but not crazy. We are getting about 500 views each month right now. That will jump to maybe 1000 when it gets closer to summer. We are booking out now and should be full up for the most part by April.

Our lake house isn't in as well traveled area as yours so it is hard to compare, but maybe ask AirBNB how their search impressions are calculated.