STR and MARKETING - INFLUENCERS

[Diaz Principe Nicolas]

HEY HOSTSS!! Would you say influencer marketing is worth the investment? 

[John Underwood]

Quote from @Garrett Brown:

Hey @Diaz Principe Nicolas ! Welcome to the forums. I am a huge fan of marketing for STRs. It is very dependent on your place, location, and target guest, but I have built my properties' social following to almost 50,000 followers, with 65% direct bookings from that. The influencers are great, but not everyone is a slam dunk or is in exactly your niche. I would make sure their audience fits your goals and try to get exchange creators to come on Mondays or Tuesdays (slow days) instead of paying them. My smaller creators have had videos go viral just as much as the big creators. They also help point out small things I need to attend to without it being a paid guest complaining.

 I agree that the influencer would have to be a fit for your product or house.