Listed my STR. Overwhelmed with financial requests

Listed my STR. Overwhelmed with financial requests

Realtor · St Augustine, FL · Member since 2023 · 111 posts · 87 votes

Since posting my STR for sale on a STR Facebook page, I have been bombarded with requests for financials.

The financials are not bad: Asking price is $485K. The property produced $48K gross over the past year. I include the operating costs and a month by month gross/net, NOI, cap rate etc.

I'm just wondering why all the financial requests. I send them, and then get crickets.  

Will these people work as hard as I did on the property to get bookings?  

Do they think this will just happen on auto pilot and they can attain the same as me?

They don't ask about context of the bookings and the types of bookings I took (including one mid term tenant).

They don't ask about the POTENTIAL and where I see the opportunities? Or questions about the market, visitor stats, comp set?

Nobody is asking for a showing either.  It's like the real estate (cute bungalow) and opportunity for growth doesn't matter.

Has anyone else experienced this?  Why is the decision based solely on what the past owner did or didn't do?   As a realtor, I review these financials all the time and I find them more misleading than helpful.  There is always CONTEXT.   Past financials is only one part of the picture.  Don't we want to seek growth and create further opportunities for revenue as investors?  Even if it was a low performer (which it isn't), isn't it part of the game to reimagine, see the potential and make it a success?  That surely would be the upside.  

I would love some perspective here.  Thank you!

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Jay HinrichsBusiness Member
Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
1y

LOL Facebook = million tire kickers with no money.. just curious about your backend financials I would personally never send any info to anyone who contacted me on facebook.. but i am old school.

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  • Investor · VA AZ, SC · Member since 2017 · 172 posts · 172 votes
    1y

    That is crazy. Your revenue is 10% of the asking price which is the average. They shouldn’t need anything extra. They can verify via Airdna or other tools. Serious investors know this. 

  • Jay HinrichsBusiness Member
    Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
    1y

    LOL Facebook = million tire kickers with no money.. just curious about your backend financials I would personally never send any info to anyone who contacted me on facebook.. but i am old school.

  • Severna Park, MD · Member since 2013 · 7k+ posts · 7k+ votes
    1y

    Facebook .......... " Is this still available ? "       

  • Investor · Greenville, SC · Member since 2015 · 1k+ posts · 1k+ votes
    1y

    Yea I think the contacts you get from Facebook are the ones who want a "deal" and when they find out you are market price they move on.

  • Michael BaumPro Member
    Olympia, WA · Member since 2016 · 8k+ posts · 7k+ votes
    1y

    Hey @Mindy Nicol, yeah the others hit the nail on the head.

    FB marketplace is a big crazy place with TONS of looky loo's.

    I also think you are overthinking and taking things a bit personally. If I am looking at a operating STR, I know where to make changes and opportunities. I wouldn't be looking at it if I couldn't make an improvement. You never know if those asking are experienced so they might not ask. Of course even if I did want to get some ideas, I wouldn't be asking on my first contact. I would wait until further down the line.

    Frankly, you should just post and provide all you can and not worry about what others need to do or how they can run it or the context. That is on them to figure it out.

    Are you listed on the MLS with an agent as well? How does your price look vs comps? Are you asking a STR "premium" for the property?

  • Realtor · St Augustine, FL · Member since 2023 · 111 posts · 87 votes
    1y
    Quote from @Michael Baum:

    Hey @Mindy Nicol, yeah the others hit the nail on the head.

    FB marketplace is a big crazy place with TONS of looky loo's.

    I also think you are overthinking and taking things a bit personally. If I am looking at a operating STR, I know where to make changes and opportunities. I wouldn't be looking at it if I couldn't make an improvement. You never know if those asking are experienced so they might not ask. Of course even if I did want to get some ideas, I wouldn't be asking on my first contact. I would wait until further down the line.

    Frankly, you should just post and provide all you can and not worry about what others need to do or how they can run it or the context. That is on them to figure it out.

    Are you listed on the MLS with an agent as well? How does your price look vs comps? Are you asking a STR "premium" for the property?

    Thanks for the response. To clarify I put the link on an STR Facebook page (not Marketplace). I am an agent and it is on the MLS. Based on our comps and some repairs I already know about I listed it with an initial price of $485k. It is 100 years old and not perfect, but has the charms of an old house that guests appreciate.  As time passes I may have to drop it but there are similar (less cute) homes for less.  

    I also wonder if these people just want to compare my numbers with theirs and have no intention of buying. Or may just be nosey, or want to be hosts but have no money.  I am going to refrain from sending out the financials unless people are serious buyers. Thanks for the response!
  • Michael BaumPro Member
    Olympia, WA · Member since 2016 · 8k+ posts · 7k+ votes
    1y

    @Mindy Nicol, who knows. How many people show up at open houses and have no real interest in the place. Comparing it against their house, free cookies... :)

  • John UnderwoodPro Member
    Investor · Greer, SC · Member since 2014 · 13k+ posts · 17k+ votes
    1y
    Quote from @Jay Hinrichs:

    LOL Facebook = million tire kickers with no money.. just curious about your backend financials I would personally never send any info to anyone who contacted me on facebook.. but i am old school.


     This is exactly what's going on.

    Ask them to send proof of funds or pre-approval letter first.

  • Robin SimonBusiness Member
    Lender · Austin, TX · Member since 2022 · 5k+ posts · 4k+ votes
    1y
    Quote from @Mindy Nicol:

    Since posting my STR for sale on a STR Facebook page, I have been bombarded with requests for financials.

    The financials are not bad: Asking price is $485K. The property produced $48K gross over the past year. I include the operating costs and a month by month gross/net, NOI, cap rate etc.

    I'm just wondering why all the financial requests. I send them, and then get crickets.  

    Will these people work as hard as I did on the property to get bookings?  

    Do they think this will just happen on auto pilot and they can attain the same as me?

    They don't ask about context of the bookings and the types of bookings I took (including one mid term tenant).

    They don't ask about the POTENTIAL and where I see the opportunities? Or questions about the market, visitor stats, comp set?

    Nobody is asking for a showing either.  It's like the real estate (cute bungalow) and opportunity for growth doesn't matter.

    Has anyone else experienced this?  Why is the decision based solely on what the past owner did or didn't do?   As a realtor, I review these financials all the time and I find them more misleading than helpful.  There is always CONTEXT.   Past financials is only one part of the picture.  Don't we want to seek growth and create further opportunities for revenue as investors?  Even if it was a low performer (which it isn't), isn't it part of the game to reimagine, see the potential and make it a success?  That surely would be the upside.  

    I would love some perspective here.  Thank you!


     I think this is the gift and the curse of a still emerging asset class (short term rentals) - as it becomes more "institutional" i.e. more like commercial real estate with more sophisticated buyers then financials and systems for this will likely become more streamlined and stable, but we are still in a place where the buyer pools are more newish investors or typically residential basic investors, so not has experienced or sophisticated evaluating investments based on a detailed financial analysis like more seasoned commercial investors likely would.

    anyways, just a guess on what might be going on here

  • Member since 2022 · 527 posts · 413 votes
    1y
    Quote from @Mindy Nicol:
    Quote from @Michael Baum:

    Hey @Mindy Nicol, yeah the others hit the nail on the head.

    FB marketplace is a big crazy place with TONS of looky loo's.

    I also think you are overthinking and taking things a bit personally. If I am looking at a operating STR, I know where to make changes and opportunities. I wouldn't be looking at it if I couldn't make an improvement. You never know if those asking are experienced so they might not ask. Of course even if I did want to get some ideas, I wouldn't be asking on my first contact. I would wait until further down the line.

    Frankly, you should just post and provide all you can and not worry about what others need to do or how they can run it or the context. That is on them to figure it out.

    Are you listed on the MLS with an agent as well? How does your price look vs comps? Are you asking a STR "premium" for the property?

    Thanks for the response. To clarify I put the link on an STR Facebook page (not Marketplace). I am an agent and it is on the MLS. Based on our comps and some repairs I already know about I listed it with an initial price of $485k. It is 100 years old and not perfect, but has the charms of an old house that guests appreciate.  As time passes I may have to drop it but there are similar (less cute) homes for less.  

    I also wonder if these people just want to compare my numbers with theirs and have no intention of buying. Or may just be nosey, or want to be hosts but have no money.  I am going to refrain from sending out the financials unless people are serious buyers. Thanks for the response!

     "less cute homes for less".  As an investor, I prefer the less cute homes for less.  It is where I can spend the money to make it my own rather than taking a cuter home for more and still wanting to spend $$ to make it my own.  By what you have said, it sounds like you are thinking about this place as an owner (emotionally) vs a realtor (sorry if I am reading into this, but your statements about charm etc.).  I have a very recent example (closed on a place yesterday), owner wanted more for all the reasons you stated.  A similar unit sold for less and he said that one was a full gut. In my opinion, both needed similar amounts of work to get the vacation rental ready, his just showed better and had some cute updates.  Lastly, in your first post, you mention gross.  I never look at gross.  When you sent more financials to people, in today's market, perhaps they realized they couldn't cash flow?  I have no idea what your other operating expenses are.  Good luck to you but as you said, you may need to drop the price.  No showings and no responses is a good indicator of this.

  • Nathan GesnerBusiness Member
    Moderator
    Real Estate Broker · Cody, WY · Member since 2010 · 28k+ posts · 41k+ votes
    1y

    This is common. The quality of inquiries on facebook is ridiculously low because it's ridiculously easy. They have one beverage too many, get an idea in their head that they can fix their problems by purchasing a short-term rental, and all they have to do is click a button to ask their question.

    I wouldn't bother sending financials to anyone until they show a pre-qual letter from a bank to demonstrate they are slightly serious.

    The DIY Landlord Book4.7248 Reviews
  • Don KonipolBusiness Member
    Investor · The Woodlands TX / Avon, CT · Member since 2009 · 6k+ posts · 10k+ votes
    1y
    Quote from @Mindy Nicol:
    Quote from @Michael Baum:

    Hey @Mindy Nicol, yeah the others hit the nail on the head.

    FB marketplace is a big crazy place with TONS of looky loo's.

    I also think you are overthinking and taking things a bit personally. If I am looking at a operating STR, I know where to make changes and opportunities. I wouldn't be looking at it if I couldn't make an improvement. You never know if those asking are experienced so they might not ask. Of course even if I did want to get some ideas, I wouldn't be asking on my first contact. I would wait until further down the line.

    Frankly, you should just post and provide all you can and not worry about what others need to do or how they can run it or the context. That is on them to figure it out.

    Are you listed on the MLS with an agent as well? How does your price look vs comps? Are you asking a STR "premium" for the property?

    Thanks for the response. To clarify I put the link on an STR Facebook page (not Marketplace). I am an agent and it is on the MLS. Based on our comps and some repairs I already know about I listed it with an initial price of $485k. It is 100 years old and not perfect, but has the charms of an old house that guests appreciate.  As time passes I may have to drop it but there are similar (less cute) homes for less.  

    I also wonder if these people just want to compare my numbers with theirs and have no intention of buying. Or may just be nosey, or want to be hosts but have no money.  I am going to refrain from sending out the financials unless people are serious buyers. Thanks for the response!
    It’s similar to the “interest” of lookers when a property is on Zillow.  My property for sale gets 100+ Zillow views daily. Probably 1 is actually interested.  Looking at real estate for sale is a hobby for many people.  
    Private Mortgage Financing Partners, LLC
  • Jay HinrichsBusiness Member
    Real Estate Consultant · Summerlin, NV · Member since 2014 · 45k+ posts · 66k+ votes
    1y
    Quote from @John Underwood:
    Quote from @Jay Hinrichs:

    LOL Facebook = million tire kickers with no money.. just curious about your backend financials I would personally never send any info to anyone who contacted me on facebook.. but i am old school.


     This is exactly what's going on.

    Ask them to send proof of funds or pre-approval letter first.


    I dont know but for me if I am selling RE the only place I put it is on MLS and my Website.  then MLS feeds to all the SM sites and agents can filter through the responses or if it my own property like here in Oregon with our subdivisions I handle the first calls and then qualify them once done and appointment set hand it off to the closer ( my wife )  If I get a ton of E mail request for info I just tell them they need to come and look first. If they wont look then its a waste of time all the basic info is on our website.. So this got me to thinking maybe folks should spend a few hundred bucks on a website and link to those then have the info you want to share on that website..I see websites for specific properties all the time.. its mainly high end but can be any kind this would cut down on traffic and all these requests..
  • Chris SeveneyBusiness Member
    Moderator
    Investor · VA · Member since 2015 · 21k+ posts · 19k+ votes
    1y
    Quote from @Mindy Nicol:

    Since posting my STR for sale on a STR Facebook page, I have been bombarded with requests for financials.

    The financials are not bad: Asking price is $485K. The property produced $48K gross over the past year. I include the operating costs and a month by month gross/net, NOI, cap rate etc.

    I'm just wondering why all the financial requests. I send them, and then get crickets.  

    Will these people work as hard as I did on the property to get bookings?  

    Do they think this will just happen on auto pilot and they can attain the same as me?

    They don't ask about context of the bookings and the types of bookings I took (including one mid term tenant).

    They don't ask about the POTENTIAL and where I see the opportunities? Or questions about the market, visitor stats, comp set?

    Nobody is asking for a showing either.  It's like the real estate (cute bungalow) and opportunity for growth doesn't matter.

    Has anyone else experienced this?  Why is the decision based solely on what the past owner did or didn't do?   As a realtor, I review these financials all the time and I find them more misleading than helpful.  There is always CONTEXT.   Past financials is only one part of the picture.  Don't we want to seek growth and create further opportunities for revenue as investors?  Even if it was a low performer (which it isn't), isn't it part of the game to reimagine, see the potential and make it a success?  That surely would be the upside.  

    I would love some perspective here.  Thank you!


     I have never bought or sold anything on facebook. MY guess is 99% of the people reaching out are wholesalers. I truly believe you are wasting your time putting it in those FB groups.

    7e investments53 Reviews
  • Member since 2024 · 7 posts · 2 votes
    1y

    I agree with posters above--requesting something from them first is a great way to assess actual interest. Asking for a prequalification letter from them seems like an easy and fair exchange.

  • Joe S.Pro Member
    Investor · San Antonio · Member since 2020 · 3k+ posts · 3k+ votes
    1y

    Have you considered, Maybe you’re trying to squeeze ever last penny out of the house and then some? 

    I don’t blame you of course.🤓

  • Realtor · St Augustine, FL · Member since 2023 · 111 posts · 87 votes
    1y

    7 days on market as of today but will be open to a price change after another week. I do need to sell and am ready to move on to other investments. Agree with everyone and won't be sharing financials until they tour and or provide pre approval/POF. Thank you!

  • Rental Property Investor · New Braunfels, TX · Member since 2022 · 408 posts · 408 votes
    1y
    I haven’t ever bought real estate on Facebook but I have bought some cool things on Facebook😊
  • Real Estate Agent · Chicago, IL · Member since 2017 · 2k+ posts · 2k+ votes
    1y

    If it was priced right would sell in 1 week. Its likely priced high. At 10% gross to list price that really low for a STR. You can easily find long term rentals hitting those numbers.

  • Andrew SteffensBusiness Member
    Tampa, FL · Member since 2022 · 3k+ posts · 3k+ votes
    1y

    I encounter this all of the time.  People are either just curious or are looking for some crazy unicorn where you are showing a 25% return.

  • Realtor · St Augustine, FL · Member since 2023 · 111 posts · 87 votes
    1y
    Quote from @Henry Lazerow:

    If it was priced right would sell in 1 week. It's likely priced high. At 10% gross to list price that really low for a STR. You can easily find long term rentals hitting those numbers.

    It is priced on the real estate value not at business value. I would say 2/10 are investors, the rest looking for primary homes. Our DOM are 45 for this market. Nothing really selling in a week. 4 groups to my open home today and 1 showing in 6 days. Not bad seeing as there are 40 other listings in the neighborhood. 
  • Boise · Member since 2023 · 39 posts · 21 votes
    1y

    I see this a lot, and I think there's been so many bad projection tools on the market that the "what did this house earn" is a valid question.

    For investment properties there is a true number and buyers want to know how that compares to the projections. 

    What we need though is a standardized way to measure the metrics. Usually expenses are always understated and revenue is over stated. 

  • Real Estate Consultant · Ann Arbor, MI · Member since 2023 · 85 posts · 93 votes
    1y

    I have a brochure that outlines both the current financials and the value-ad opportunities. But honestly, the idea that income can vary as much as 30-40% based on marketing and management isn't well understood. Good luck. 

  • Realtor · St Augustine, FL · Member since 2023 · 111 posts · 87 votes
    1y

    Thank you @Kate Stoermer Totally agree.

  • Realtor · St Augustine, FL · Member since 2023 · 111 posts · 87 votes
    1y
    Quote from @Stefan St. Marie:

    I see this a lot, and I think there's been so many bad projection tools on the market that the "what did this house earn" is a valid question.

    For investment properties there is a true number and buyers want to know how that compares to the projections. 

    What we need though is a standardized way to measure the metrics. Usually expenses are always understated and revenue is over stated. 


     Hi Stefan,

    Thanks so much.  It's hard because we are also comparing experienced investors that run STRs already and people that have never done it before.  Is it realistic to think the numbers would be the same?  

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