What Does It Mean To "Tweak" Pricing In Pricelabs?

[Leora Merrell]

Serious question. I realize it may be a stupid one but I'm willing to look stupid if it means I learn something. I've been a host for 5+ years now and have 7 STRs (1 in wine country in NOVA, the rest are in the Smokies if that matters). I still struggle with this in Pricelabs. People often comment saying they are in Pricelabs every day "tweaking" their pricing. WHAT ARE YOU DOING?! I know it's not "set it and forget it" but I am not understanding how working in Pricelabs means more than just lowering prices or raising prices. Any insight? Did I miss some tutorials everyone else has watched? Am I staring right at it and totally missing it?

[John Underwood]

Also tweaking your pricing on VRBO and Airbnb so you are active and it pushes you higher in the search results.

Tweaking the price that gets pushed to these platforms works as well.