How do I boost my bookings on Vrbo?

[Greg Teplansky]

OK team, one more question for the day… I have a vacation rental condo in a resort area of St. George Utah. It is professionally managed, and the management company handles all of the listings in Airbnb,booking.com, Vrbo,etc. Over the past Eight months we've been active, I have only had one booking come from VRBO. The rest have been through Airbnb and the property management's own booking website. I've tried to find my property on VRBO and found it very difficult to locate. I'm wondering If other owners have this problem and how, if at all possible, can I solve this and get more bookings, or at least more eyeballs on the Listing on VRBO. As far as I can tell, my listing is very competitively written and doesn't seem to have major flaws with things missing. It does very well on Airbnb. Thank you all!

[John Underwood]

Quote from @Greg Teplansky:

OK team, one more question for the day… I have a vacation rental condo in a resort area of St. George Utah. It is professionally managed, and the management company handles all of the listings in Airbnb,booking.com, Vrbo,etc. Over the past Eight months we've been active, I have only had one booking come from VRBO. The rest have been through Airbnb and the property management's own booking website. I've tried to find my property on VRBO and found it very difficult to locate. I'm wondering If other owners have this problem and how, if at all possible, can I solve this and get more bookings, or at least more eyeballs on the Listing on VRBO. As far as I can tell, my listing is very competitively written and doesn't seem to have major flaws with things missing. It does very well on Airbnb. Thank you all!

Check your description and photos. Offer a 10% discount to stay of 7 days or more.
Your PM needs to make weekly tweaks to the listing to show it is actively managed.
Your PM needs to actively work to get 5 star reviews. Make sure they reach out and request these after each stay.

 Make sure you have an awesome property.

Look at top performing VRBO properties and see what they are doing and amenities that you can copy.

Make sure pricing is competitive per each OTA.

I personally have to discount my Airbnb prices to get ANY Airbnb bookings compared to my VRBO prices.