AirDNA and STRs- what’s a good percentage?

[Valarie Sines]

So I just recently started looking on AirDNA to see what average was in my area for STRs. It looks like occupancy average is 35%-52%. Is that good? I’m just outside of the Flint Area in Michigan. I’ve searched about 30 miles out and that’s the average. I’m just wondering if I’m in the wrong area to be attempting this. (I’m still very new and gathering info before I jump.)

[John D.]

I'm not sure why you are concerned about occupancy.  How much rent are you going to bring in, as compared to expenses?  We have properties at 40% occupancy that CRUSH, and I know of properties at 80-90% that barely break even.