Creating Own Brand while using broker

[Dylan Mathias]

Hi all, 

I have always wondered if you can create your own company and brand but use a broker like Caldwell to do the brokering. For example market yourself as a company and just use Caldwell as the broker. 

Also down the line, what rights would Caldwell have if you decided to take that brand and start your own brokerage using that brand since you are a 1099 employee. I know you can't poach your old clients but you can send them and email letting them know you. 

I know it probably varies by broker to broker though. 

Love to get peoples thoughts and feedback on this.