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Updated 6 days ago on . Most recent reply

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Holly Zollicoffer
  • Flipper/Rehabber
  • Gilbert, AZ
4
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10 Years, 50 Flips, and Every Single One Found a Way to Keep It Interesting

Holly Zollicoffer
  • Flipper/Rehabber
  • Gilbert, AZ
Posted

Just re-joined after a verry long time and figured I'd introduce myself with something more useful than a LinkedIn-style bio.

I've been flipping for about a decade across Greater Phoenix and Greater Cleveland — around 50 flips, 20 wholesale deals, and 10 years as a Realtor somewhere in the mix. I started with condos and townhouses, which I still think are a very underrated starting point, and worked my way up to full gut rehabs from there.

Honest version of my story: this business came pretty naturally to me. The numbers, the design, the decision-making under pressure-  I'm not going to pretend I have some dramatic rock-bottom moment that taught me everything. It just clicked.

BUT. And this is a big but.

That has never once meant a flip went smoothly start to finish. Not one. Every single project has had its moment - the unforeseen foundation issue, the contractor who disappeared, the permit that stalled everything for six weeks, the design decision that seemed brilliant until it wasn't. There have been genuine moments of how in the world am I going to deal with this. The difference isn't avoiding those moments. It's knowing how to adjust without spiraling, and keeping your margin intact while you do it.

That's really what a decade of this teaches you- not that it gets perfect, but that it gets manageable. And a lot more fun!

I recently started consulting for investors who want someone with real field experience in their corner- whether that's analyzing a deal before you buy, working through design and construction, or just having someone to call when your flip throws its inevitable curveball.

What's the thing that's tripped you up most on a flip — or what are you most nervous about going into one? Drop it below. Happy to dig in.

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