Direct Mail Marketing

[Lalita Mitchell]

Hello BP!!

I've been actively pursuing different strategies to try and acquire off market deals.

One I haven't tried yet is direct mailing. Anyone here had success or positive feedback from this tactic?

What content should be included in the letter to get the best results?

Thank you!!

[Michael Quarles]

Originally posted by @Lalita Mitchell:

Hello BP!!

I've been actively pursuing different strategies to try and acquire off market deals.

One I haven't tried yet is direct mailing. Anyone here had success or positive feedback from this tactic?

What content should be included in the letter to get the best results?

Thank you!!

 Hello Lalita, god to meet you...

DM works very well  however make certain you have a strong follow up and capture system. And remember DM is only one of several methods for finding quality leads. The reason I like it so much is because I can hit specific targets where other marketing types tends to be more of a broader however much less filter capable... Example PPC leads are great however most dont qualify to sell to me although highly motivated. 

Our job is to find the person who needs to sell and is willing to discount in exchange for our cash. 

Top Three leads solutions IMHO

1. Direct Mail
   1. Equity Owners
   2. 65 Year and Older
   3. Out of State Absentee
   4. Non-marketed List
      1. This is a list of folks that do not have a length of ownership record that is filtering. (Prime list however somewhat expensive)
2. Webforms
   1. PPC - I like google
   2. Facebook
   3. YouTube
   4. SEO
3. Center of Influence
   1. Remember the 6 degrees of separation concept.