Direct Mail: Do you ever not return a call?

[Ryan Dossey]

For those of you guys that have done direct mail for quite sometime are there any calls that you simply don't return? 

1. The old lady telling you she will sell for 75k on a house that is worth 34k.
2. The person whose vocabulary is limited to 4 letter words.
3. Person who just bought the house and wants to sell it at top dollar. 

You guys get the idea. I am just curious if there are any calls you don't return? The way I see it you could end up missing a deal if you don't but I know there are calls I simply haven't returned. 

[Jerry Puckett]

Are you a business? Is it professional for a business to not return calls? Would you EVER do business with someone who operated so unprofessionally? Would you recommend them to friends or family? Give them a favorable review? Did you ask them to call you?

Just trying to bring some perspective.....

I know....some one will get on here and talk about time wasters and such....absolutely true, time is your most valuable asset....

But reputation is also very important, as is excellence. Be excellent in the little things and it will spread to your entire business.

The little old Lady may just need some education, Mr. 4 letter word simply having a bad day. A couple want's top dollar on a move in ready home? Refer them to the Agent in your network.

And if it really just gets to be too much....look into a VA