Any New SEO Insights?

Question

Just looking to see if anyone has had any large success in any new SEO tactics.

Alex Z. · Answer

Hey Robert, SEO is funny because everyone has their own flavor of what works and what doesn't. I'll start by saying there are much more qualified SEO experts here who will hopefully chime in.

In my experience, the best SEO strategy is listening to what Google is prioritizing and making sure that is on your website.

Speed & mobile user experience

Google has mentioned page speed and mobile user experience (source) as an important part of their ranking algorithm. They even have a tool called PageSpeed Insights to help you out. We see a majority of the traffic coming to Carrot websites coming from mobile so it's important to make sure the website converts on desktop as well as mobile.

EAT (Expertise, Authority, Trustworthiness)

Google has made a couple of big updates to their algorithm in the last 18 months (you can read about them online if you'd like, search for "helpful content update").

The core of these updates is rewarding websites that exhibit high EAT factors. Read more about EAT here.

For real estate investors the best way to increase your EAT score is 1. Make sure you are getting Google reviews and displaying them on your website2. Blog or write content from experience and share before/after pictures or situations where you have helped3. Show your face on your website4. Be clear in your bio or website about how long you have been in business, and any accreditations you have.5. Link to relevant content in your website that helps build authority or expertise.

I would say that is the "new" stuff or the "SEO stuff" you should be focusing on. Of course, there is a lot of older SEO best practices that still remain true

1. Select the right keywords2. Good meta tags, description, etc. 3. Build backlinks4. Have an internal linking strategy5. Don't keyword cannibalize your contentThe way I think about SEO is what is Google's business model. It's giving people highly relevant content to a search query. So how is my website helping Google execute its strategy?