Lead generation on Facebook is about to get harder.
Facebook is moving away from sponsored posts in news feeds order to keep and attract more users. There is an article on CNet about their new algorithms Thoughts?
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@Richard D. Thanks for the news, I just caught up on that. Here's my 2 cents, which is about all it will be worth. : )
By limiting (not going away from) the supply of available ad impressions, he is effectively raising the cost per impression and CPC and CTAs due to simple supply and demand. Sounds to me like he's merely raising the price of advertising on Facebook but selling it as a warm and fuzzy gift to it's 2 Billion users.
If it works and he gets another 100 million users to sign up or retain then it's like a double win for the FB team.
Thanks for posting!