How much would you pay for custom RE agent/broker website?

Question

Realtors/Brokers: Does any of you consider valuable a unique website that differentiates from others, instead of using the same templates that can be found online by web/SEO companies?

Could you give me examples of Agents or Brokers who have a custom/personalized website?

What are the go-to options that most agents tend to choose as their agency to develop their online presence?

Jill F. · Answer

I think I would ask @Jerryll Noorden (I think he uses carrot) but he is a wholesaler/flipper that has posted extensively about website traffic and marketing and is very knowledgeable in that area

Jerryll Noorden · Answer

Correct. When I say "SEO" I do mean the whole package.

SEO + Credibility.

It is the credibility term that incorporates bringing value to your traffic.

Yes my system works. I have yet to encounter ANYTHING that can match it.

Andres Reales · Answer

Thanks for your advice. I believe SEO is important. However, for me, it is also important about having a high level of engagement on a website with visitors. Otherwise, you can rank up, you can be the best at SEO, but not having the correct message can kill everything.

However, from what I'm gathering: if you have had success doing something, stick with what works for you. Otherwise, do the a pivot.

Jerryll Noorden · Answer

Guys,

I see responses like  "I have a xxx website and I love it/ they are awesome/ they are friendly/they are pretty".

Ask yourself this.

Do you want a pretty website or do you want leads?

Do you want a unique website, or do you want leads?

Do you want the ego of telling the world you made your website yourself, OR DO YOU WANT LEADS?!

People do not often realize this but ranking #1 does NOT get you leads.

Ranking #1, gets you traffic. It gets you exposure.

People do not scroll past the 3rd result on google, and people (motivated sellers) have no idea what an investor carrot website is.

So what if there are 300 carrot sites after you in the rankings?! No one will ever know as long as you rank #1. All they see is YOUR website.

Ranking #1 is the easypart believe it or not. The hardest part is credibility. It is credibility that gets your forms filled, not ranking #1.

So stop focusing on how pretty your website is. It means nothing.

Focus on providing value to your traffic... NOT GOOGLE. Forget Google.

I have a rule for every single one of my clients. What ever you do on your website, ask yourself this question:

"Am I doing it to provide value to my traffic, or am I just pleasing Google".

If you are doing it for Google, QUIT it. You will NEVER beat me or my clients in SEO Period!

Example.

How many of you have a series of city pages links on your website?

Yeah right?

FAIL.

Do you think someone in Humble TX in need to sell a house will be interested in clicking your "We Buy Houses In Orange TX" too?

NO. So you are not doing it to provide value to your traffic. You are doing it to suck up to Google butt.

NEVER care about Google, and ONLY focus on your traffic.

You need to be smarter than your competition. Start training yourself how to analyze and justify and rationalize every thing you do and so long your reasons are legitimate, you are fine!

So now that we are on the topic of thinking and analyzing and being smart.

If you know carrot sites often take the top 3 spots on Google, why again are you considering not getting a carrot site?

Because they all look alike? First of all that is wrong. Secondly that didn't stop me or many others STILL dominating the first spot!

Focus on what matters. And dominate. Don't get sidetracked with things that do not matter at all!

Hope that helps. And thanks

Andres Reales · Answer

Interesting. It seems that there are so many online services that offer those packages already for $100 - $500 a month for real estate agents, but very few offer fully customizable solutions where the agent would be about $5,000 - $10,000 for the initial custom design of their online presence.

Mark Sewell · Answer

About $100 per month.  I'd get a Carrot site.

You just aren't going to rethink the wheel to the extent that you are going to come up with something that works better - these guys do this and only this.

Joseph Cacciapaglia · Answer

I didn't make this decision, it was provided by my broker. However, the type of tools provided is one of the main things that helps me decide which broker to work for. Having a full integration with my other marketing tools is the most important feature for me. I don't think stand alone websites really do much for agents these days. I need something that integrates easily with my social media marketing and IDX. I can build a new squeeze page in literally 2 minutes. This makes it very simple to run new Facebook ads or post a search result or listing page on any of my other social media accounts. Also, the lead capture function from my site goes to the integrated CRM. I also have the ability to add custom pages or a blog, without needing to have any skills whatsoever. Having a complete solution from one provider that also provides a ton of training is imperative in today's environment.

Andres Reales · Answer

Before acquiring their service, what was it that made the decision point for you to use their services? What kind of solution were you looking for? Strictly a website? or a website that combines other tools, like squeeze pages, listing squeeze pages?

Joseph Cacciapaglia · Answer

We use KVCore, and I love it. Our personal agent pages aren't great, but it makes it easy to make IDX squeeze pages, listing squeeze pages, etc. It also is a fully integrated CRM. I don't think I'll ever use a stand alone website again, because the integration and ease of use it so perfect.

How much would you pay for custom RE agent/broker website?

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