All Forum Posts by: Andres Reales

I'm an agent that only works with investors and mostly multifamily investors, so my experience is pretty different than those mentioned above. I really only need 5-10 loyal clients to make a living, because many of those clients will buy or sell multiple properties each year. So, lead generation, in the traditional sense, isn't much of a problem. My biggest challenge is making great deals for those clients. We've had, and continue to have, a very competitive market. I'm constantly trying to find hidden gems (maybe some would characterize this as a form of lead gen) and also working to make our offers look the best when we're in competitive bidding situations.

We have clients getting buyer leads usually around $1.50 with Facebook lead ads. 20% are duds. But a good portion, even now, are converting and the clients are very happy. Facebook lead ads work!

@Andres Reales Yeah I think every realtor has the same problem as already mentioned... lead generation.  How much should you spend on getting leads?  Where should you spend it?  Is what you are spending getting traction?  Like most marketing you need to spend consistently over a long period of time to get a decent flow coming in, most realtors starting out can't afford that and give up after they lose $5,000 on marketing in their first month.   Had they continued maybe they would have started to get clients flowing in but, not everyone has the Capital to wait it out. 

@Andres Reales   and this is probably the same in almost every business.  Sales solves almost all issues.  The way you get lots of sales is have lots of leads.  You get lots of leads by developing lots of relationships.

Lead Generation.....they don't want to do it.   They want everything to fall in their lap and that doesn't happen for most people.  Most realtors to be successful need to be in front of sellers every day...and determining who is motivated.

Guys,

I see responses like  "I have a xxx website and I love it/ they are awesome/ they are friendly/they are pretty".

Ask yourself this.

Do you want a pretty website or do you want leads?

Do you want a unique website, or do you want leads?

Do you want the ego of telling the world you made your website yourself, OR DO YOU WANT LEADS?!

People do not often realize this but ranking #1 does NOT get you leads.

Ranking #1, gets you traffic. It gets you exposure.

People do not scroll past the 3rd result on google, and people (motivated sellers) have no idea what an investor carrot website is.

So what if there are 300 carrot sites after you in the rankings?! No one will ever know as long as you rank #1. All they see is YOUR website.

Ranking #1 is the easypart believe it or not. The hardest part is credibility. It is credibility that gets your forms filled, not ranking #1.

So stop focusing on how pretty your website is. It means nothing.

Focus on providing value to your traffic... NOT GOOGLE. Forget Google.

I have a rule for every single one of my clients. What ever you do on your website, ask yourself this question:

"Am I doing it to provide value to my traffic, or am I just pleasing Google".

If you are doing it for Google, QUIT it. You will NEVER beat me or my clients in SEO Period!

Example.

How many of you have a series of city pages links on your website?

Yeah right?

FAIL.

Do you think someone in Humble TX in need to sell a house will be interested in clicking your "We Buy Houses In Orange TX" too?

NO. So you are not doing it to provide value to your traffic. You are doing it to suck up to Google butt.

NEVER care about Google, and ONLY focus on your traffic.

You need to be smarter than your competition. Start training yourself how to analyze and justify and rationalize every thing you do and so long your reasons are legitimate, you are fine!

So now that we are on the topic of thinking and analyzing and being smart.

If you know carrot sites often take the top 3 spots on Google, why again are you considering not getting a carrot site?

Because they all look alike? First of all that is wrong. Secondly that didn't stop me or many others STILL dominating the first spot!

Focus on what matters. And dominate. Don't get sidetracked with things that do not matter at all!

Hope that helps. And thanks

We use KVCore, and I love it. Our personal agent pages aren't great, but it makes it easy to make IDX squeeze pages, listing squeeze pages, etc. It also is a fully integrated CRM. I don't think I'll ever use a stand alone website again, because the integration and ease of use it so perfect.