Return Address on Direct Mail?

[Luke Grieshop]

This may be a silly question...and maybe it doesn't make a difference either way? I'm wondering if anybody out there doing direct mail includes a return address? Would love your thoughts!

[Joseph Cacciapaglia]

Yes, you should include a return address. You'll get a decent amount of returned mail, which allows you to edit your list. That way you don't keep mailing to undeliverable addresses.