AI in Real Estate
Whitewater, WI · Member since 2025 · 6 posts · 18 votes
AI in Real Estate
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Investor · Sugar Land, TX · Member since 2012 · 554 posts · 232 votes
10moI posted about this in another thread...
AI isn’t replacing real estate investors - at least not in the near future. It will replace investors who refuse to use it though.
Right now, the biggest gap in the industry isn’t money, deals, or experience…It’s speed and consistency.
And today, AI completely solves both.
- Voice AI can answer 100% of your inbound calls
- Book appointments straight to your calendar
- And eliminate missed opportunities entirely.
That alone is a massive win when most investors barely answer half their calls live. Plus with Outbound Voice AI, follows up are done consistently. No leads slipping through the cracks. Just perfect, relentless follow-up.
These two simple automations are already closing more deals.
Investors who aren’t using Voice AI right now are at a huge disadvantage over those who are, in operations, experience, and data.
8 Replies
- 10moTheresa HarrisPro MemberMember since 2019 · 15k+ posts · 11k+ votes
I don't use AI for anything. I'm sure some realtors can use it to help with listings and property descriptions. AI is only as good as what you tell it to do and the info it puts together. If you have no idea about the topic, it might give you a place to start, but it often contains incorrect information. It might be able to help you come up with a simple figure or modify some text, but you need to know enough to know if it did a good job or not.
- 10moKenneth GarrettPro MemberInvestor · Florida Panhandle/Illinois · Member since 2016 · 4k+ posts · 3k+ votes
@Evan Rekowski
I’ve been testing AI against properties I already own to see what it says. You have to really drill down to get an answer. As with everything we have to use multiple sources to vet your investment deal.
As an example, I have a rental I’ve owned for ten years. Rent is a bit under market. AI said 2200-2500. When I challenged the rental number it reduced it to around $2000. Still a bit high. It did not consider garage type or if it even had a garage. The comps it used was for properties approximately 100 square larger. Not a huge difference, but it does impact your decision making. You can’t rely on any one source. I typically use Zillow and Rentometer when I’m looking at rental comps. Of course Zillow grabs Hot Pads and Trulia as well.
Take everything with a grain of salt. If you are going to use AI to make investment decisions make sure you challenge AI and say that seems high for this property. AI responds with good point and adjust numbers. Use your brain and math skills to evaluate property.
- Investor · Sugar Land, TX · Member since 2012 · 554 posts · 232 votes10mo
I posted about this in another thread...
AI isn’t replacing real estate investors - at least not in the near future. It will replace investors who refuse to use it though.
Right now, the biggest gap in the industry isn’t money, deals, or experience…It’s speed and consistency.
And today, AI completely solves both.
- Voice AI can answer 100% of your inbound calls
- Book appointments straight to your calendar
- And eliminate missed opportunities entirely.
That alone is a massive win when most investors barely answer half their calls live. Plus with Outbound Voice AI, follows up are done consistently. No leads slipping through the cracks. Just perfect, relentless follow-up.
These two simple automations are already closing more deals.
Investors who aren’t using Voice AI right now are at a huge disadvantage over those who are, in operations, experience, and data.
- 10moSeth McGatheyBusiness MemberReal Estate Agent · Milwaukee WI · Member since 2024 · 321 posts · 255 votes
I worked in software for the last 10 years and now I am a Realtor. What I can tell you about AI is that it is essentially a personal assistant, junior team member, editor, and brainstorming partner. But for all of these things, you need to tell it what you want. And not simply "help me brainstorm". Really coach it on what you want. Your first prompt should almost always end with something like "ask me as many questions as you need to give a good and comprehensive answer". AI will give you answers even if it is unsure, so you have to teach it that you only want answers that it is 90% sure of and to always check with you if it is unsure. Also, you can use your first prompt as a prompt creator. Rather than saying "Help me brainstorm ideas on how to better market for properties I can invest in" you should do something like "I am looking to find properties I can invest in. I need your assistance to put together a comprehensive plan on how to identify, contact, and put under contract those properties. Create a prompt for me that will help you accurately support this goal. Ask any questions you need to, to make this prompt as comprehensive and accurate as possible."
This type of prompt takes you from a level one AI user, someone that uses it like an advanced google search, into a level 2 AI user that uses it to make their own prompts better.
Seth McGathey - Shorewest Realtor4.912 Reviews - Property Manager · Oklahoma City, OK · Member since 2025 · 16 posts · 3 votes10mo
I believe AI is an incredibly useful tool, undeniably helpful. But I don’t think it’ll ever replace what we do in real estate. There’s always going to be a human element in this business that technology just can’t touch.
As far as using AI as a resource or tool, though? It’s second to none. I was actually thinking yesterday how we’re living in a time where almost anyone can learn the game of real estate investing with help from AI. But, and this is a big but, you still have to do the work. You still have to take the time to actually learn the fundamentals.
A lot of people look at AI like it’s something to be scared of. Instead, I think folks should be asking how it can make their time management smoother and their money-making more efficient. Because as we all know, time is money, and anything that helps those two flow better together is pretty much a superpower in this business.
- Wholesaler · Charlotte, NC · Member since 2015 · 398 posts · 680 votes10mo
Quote from @Evan Rekowski:
Just curious…
Now that AI has become such a big part of everyday life, and it’s not slowing down anytime soon, how do you think it will impact the real estate market? Do you currently use AI to help analyze deals or get more accurate estimates when calculating whether a deal will have positive cash flow? These are questions I’ve been thinking about a lot, and I feel like we’re seeing a major shift in how the real estate business operates with this new wave of technology. So if you have any insight or perspective on this topic, I would love to hear what you have to say.
Thank you for your responses,
Evan RekowskiCall me old school, but I haven't really incorporated it. My version of "AI" are excellent employees, processes, and systems. Usually, my team is already proficient at the things that AI can do well right now. I can see how it could help out, but I think it should only be reserved for experienced investors who have the luxury of using AI. I do not think companies should replace important parts of their businesses with AI yet, and it's not meant for rookies. There is a disconnect between the aspirational view of AI and what it is currently capable of. It's way further along in the art and music spaces than it is in the business space. Essentially, it's not at the same level of intelligence across industries.
Replacing critical components of my business, that determine my livelihood, with AI is a hard sell for me right now. I'm so paranoid the algorithms aren't fine-tuned yet that even if I used some of these tools for deal analysis, I'd still have a human review it. I'm acquiring infill lots and rural land, where qualitative factors often determine the value as much as using sold lots as comps. The AI just cannot handle this type of proactive and multidisciplinary analysis. I do not need AI to do a task I can hand off to a $5 VA. I need it to replace me by handling the tasks that rely solely on me but are very time consuming and energy draining. Until it can do that, it's just a gimmick.
I think internally, many of the AI tools require more effort to learn, maintain, and troubleshoot than what's being marketed to the public. I was working with a company earlier this year who hired me as a consultant to help build out their seller marketing campaigns and organizational architecture. Their goal was to partner with their students on flips, wholesale deals, etc. The owner did a major ad campaign this Summer on Facebook; if you were getting ads during this time, you definitely saw his ads. The owner was trying to enter the wholesale space and become a guru. He had no idea what he was doing and didn't know the first thing about wholesaling. He thought he could just connect all of these AI tools, and it'll magically work. Far from the truth. I fired him as a client once I realized his team was not focused on learning the fundamentals and ignored my recommendations. I was concerned his students would start asking for refunds and my reputation would be damaged, so I left. They're out of business now, and they probably sank over $200k in that business. Just food for thought.
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