Should I Keep my Inbound and Outbound Efforts in the Same Market?

[Christian Brown]

Hey guys I'm trying to figure out what will be the most effective approach, to keep my inbound marketing and outbound marketing in the same target market(s)? or to spread things out to cast a wider net. I'm scraping and text blasting a couple of areas and I've decided to add an inbound channel through SEO. I'm just wondering whether or not I should focus both efforts in one area, or would it be beneficial to split them between different areas?

[Jerryll Noorden]

It is not about what area to use what kind of marketing right?

It is about doing what works, in ALL areas you want to invest in.

People here are not known for their ability to think straight, use their head and do what is smart. People here are more into flollowing what everyone else is doing. So are you the type that actually thinks and analyzes before just doing something... anything? If you are then take these words to heart.

SEO is the way to go. This is not opinion, this is fact. 

However.. SEO takes time, so while this is being worked on, you have to start focussing on some sort of forced traffic.

Mind you though, do not spend a cent on marketing until you have a credible website and you understand the anatomy of a conversion. Most people don't get it... make sure that you do.

Once you have those basics handled, then do what ever works in all markets. Again it is not about splitting them up depending on the market, it is about doing what gets results in any and all markets.